Trade Show
AGE - Australasian Gaming Expo
Australasian Gaming Expo (AGE) 2026 is a major trade-only gaming and hospitality technology exhibition taking place 11–13 August 2026 at ICC Sydney Exhibition Centre, Darling Harbour, Sydney…
Directory listing reviewed June 2026
About AGE - Australasian Gaming Expo
Overview
Australasian Gaming Expo (AGE) 2026 is a major trade-only gaming and hospitality technology exhibition taking place 11–13 August 2026 at ICC Sydney Exhibition Centre, Darling Harbour, Sydney. It gathers venue operators, gaming suppliers, hospitality professionals and technology innovators to explore new products, regulation, and the future of customer experience.
What to Expect
Attendees at Australasian Gaming Expo (AGE) 2026 can expect three focused days of product discovery, networking and industry education tailored to the gaming and broader hospitality sectors. The event occupies Halls 1–4 of the International Exhibition Centre at ICC Sydney, providing a large-scale show floor with over 200 exhibitors representing gaming machine manufacturers, systems providers, payment and cash-handling solutions, digital signage vendors, venue technology platforms, and wider hospitality service suppliers. Visitors can walk a detailed floor plan to compare competitive offerings, see full product demonstrations and speak directly with technical and commercial teams about upgrades, integrations and new installations. Beyond the exhibition stands, AGE 2026 features a structured seminar program covering regulatory updates, machine innovation, responsible gambling, operational optimisation and future technology trends. Sessions typically include opening remarks, expert panels and case studies addressing topics such as regulatory intervention, the future of gaming machines, data and analytics, and evolving customer expectations. This gives venue decision-makers practical insight into compliance, profitability and customer experience, grounded in the realities of the Australasian market. The show also acts as a central meeting point for industry bodies, media partners and solution providers, creating opportunities for strategic discussions, contract negotiations and partnerships. AGE is deliberately positioned as a trade-only event, with a professional environment focused on buyers and specifiers from clubs, pubs, casinos and hotel venues. The atmosphere is business-first: private meeting areas, on-stand hospitality and networking zones are used to host decision-makers, product launches and media announcements. Exhibitors leverage the expo to unveil new machines, systems updates, cashless and responsible gambling technologies, loyalty platforms, and integrated venue management solutions tailored to the Australian and New Zealand regulatory landscape. Attendees can also expect practical onsite services such as registration desks, wayfinding, catering outlets and digital tools to plan visits to key exhibitors. With concentrated show hours over three days, the event is designed to help visitors efficiently review suppliers, benchmark technology, attend targeted seminars and return to their venues with a clear roadmap for upgrades and strategic investment.
Who Should Attend
AGE 2026 is designed for trade professionals and decision-makers across the gaming and hospitality ecosystem rather than general consumers. Core attendees include club and pub managers, gaming floor managers, operations and venue executives, casino management, hotel and resort operators, and senior staff responsible for gaming machine procurement, systems selection, and venue technology investment. These visitors attend to evaluate new hardware and software, negotiate supply contracts, and stay informed on regulatory and market developments. Technology and digital leaders in hospitality—such as CIOs, IT managers and digital transformation leads—will find AGE relevant for exploring integrated systems covering gaming, payments, loyalty, data, and venue management. Marketing and customer experience managers at gaming venues can use the expo to understand how new products, analytics tools and engagement platforms can shape the guest journey and drive visitation and spend. The show is also highly relevant for gaming manufacturers, distributors and solution providers who exhibit or attend to connect with buyers and industry bodies. Consultants, compliance specialists, and legal advisers focused on gaming regulation and responsible gambling may attend seminars and meetings to track policy trends and emerging technologies that support compliance. Media representatives from gaming and hospitality publications, along with investors and analysts monitoring the sector, use AGE as a point of insight into innovation pipelines and venue investment priorities. Because AGE is trade-only, it is not aimed at casual players or the general public. Prospective visitors should typically be employed within or supplying to the gaming, clubs, hotels, pubs, or entertainment sectors, and attend in a professional capacity.
Why It Matters
The Australasian Gaming Expo is one of the region’s most important commercial and networking hubs for the gaming and hospitality technology industries, shaping decisions that impact thousands of venues and millions of patrons. With over 200 exhibitors and nearly 9,000 unique trade visitors in 2025, it serves as a concentrated marketplace where venue operators evaluate capital investment in gaming machines, systems, and venue technology for the coming years. This purchasing activity influences the profitability, customer experience and compliance standards of clubs, pubs, casinos and hotels across Australasia. AGE’s seminar program and exhibitor mix make it a key barometer of regulatory, technological and market trends. Regulatory-focused sessions help operators understand and plan for evolving intervention, responsible gambling requirements, and data governance, reducing compliance risk and aligning operations with public policy expectations. At the same time, the showcase of new machines, cashless and payment solutions, analytics tools, and digital engagement platforms reveals how venues may modernise gaming floors and broader hospitality offerings. This combination of policy insight and technology preview positions AGE as an influential forum in determining how gaming will be delivered and experienced. The expo also matters as a relationship and ecosystem builder. It brings together manufacturers, distributors, gaming technology associations, media partners and venue decision-makers in one location, enabling efficient negotiation, collaboration and feedback. For suppliers, AGE is a prime launchpad for products targeted specifically at the Australian and New Zealand markets, where regulatory and consumer dynamics differ from other regions. For venues, the ability to compare competing offerings side-by-side and discuss implementation details with technical teams reduces risk and accelerates innovation adoption. In a period where gaming and hospitality are being reshaped by digital transformation, changing consumer expectations, and tighter regulatory scrutiny, AGE functions as a critical annual checkpoint. It helps the industry align around best practices, share intelligence, and identify technologies that support sustainable, responsible and customer-centric operations. As such, its impact extends beyond the show floor, influencing investment, compliance and strategic direction across the Australasian gaming and hospitality landscape.
Venue & directions
ICC Sydney Exhibition Centre
Halls 1–4, ICC Sydney Exhibition Centre, Darling Harbour, 14 Darling Drive, Sydney NSW 2000, Australia
Sydney, Australia
Frequently Asked Questions
AGE 2026 will run from 11–13 August 2026 at ICC Sydney Exhibition Centre, Darling Harbour, Sydney, Australia.
The expo is held in Halls 1–4 of the International Exhibition Centre at ICC Sydney, Darling Harbour, Sydney, New South Wales, Australia.
AGE is a trade-only event aimed at gaming and hospitality industry professionals, including venue operators, club and pub managers, casino executives, technology suppliers, and industry partners.
Registration for AGE 2026 is handled online via the official Australasian Gaming Expo registration portal, where qualified trade visitors can sign up for complimentary entry subject to eligibility.
AGE is organised by Gaming Technologies Association (GTA), the industry body representing gaming machine manufacturers and related suppliers in Australasia. Contact and event information are available via the official AGE website.
Show hours for AGE 2026 at ICC Sydney are 10:00–17:00 on Tuesday 11 August, 10:00–17:00 on Wednesday 12 August, and 10:00–15:00 on Thursday 13 August.
AGE has historically attracted just under 9,000 unique trade visitors (2025 figure), with over 200 exhibitors showcasing gaming machines, systems, payments, digital signage, and hospitality technology solutions.
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