Trade Show

China Hair Expo (CHE) 2026

China Hair Expo (CHE) is a major B2B trade show in Guangzhou dedicated to hair products, wigs, extensions, lashes, scalp health solutions, and salon tools, bringing together manufacturers, brands, distributors, and salon professionals from across China and overseas for sourcing, networking, and trend discovery.

Directory listing reviewed June 2026

August 1 - August 3, 2026Guangzhou, ChinaGlassHospitalityPackaging & LogisticsZhengzhou Huizhuo Exhibition Co., Ltd
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China Hair Expo (CHE) 2026
Exhibitors1,000
Visitors60,000

About China Hair Expo (CHE) 2026

What to Expect

Attendees at China Hair Expo (CHE) 2026 can expect a concentrated, business-focused marketplace covering the full spectrum of hair and scalp-related products and services. The show positions itself as one of the world’s largest trade platforms for hair, wigs, lashes, extensions, and salon tools, with more than 1,000 exhibiting companies and over 60,000 professional visitors each year. Exhibitors include leading manufacturers of hair care products, professional color and styling lines, wigs and hairpieces, human hair and synthetic extensions, eyelashes, hair accessories, trichology solutions, scalp health technologies, and salon equipment. The exhibition floor is organized so visitors can navigate by product focus: Hair Products occupy halls 3 and 4, while Scalp Health solutions are grouped in hall 6 of Poly World Trade Center Expo Hall. This zoning allows buyers to efficiently source within their category, whether they are searching for OEM/ODM manufacturing partners, branded retail lines, or medical-grade scalp treatments. Alongside booths, attendees can typically find demonstration areas and meeting spaces where new formulas, application techniques, and device innovations are showcased to a professional audience. CHE is strictly oriented toward B2B networking and purchasing. Most participating professionals schedule meetings in advance, aligning their visit with product launches, distributor negotiations, and private label discussions highlighted in the event’s news and exhibitor communications. The show also functions as a regional and global bridge: Chinese exporters use CHE to connect with overseas distributors and e-commerce platforms, while international brands explore manufacturing, sourcing, and partnership opportunities within China’s extensive hair industry supply chain. With concentrated show dates and clear opening hours for visitors and exhibitors, China Hair Expo offers a structured environment where decision-makers can compare suppliers, negotiate pricing and MOQs, and benchmark trends across competing brands in a single venue.

Who Should Attend

China Hair Expo is designed for professional stakeholders across the hair and scalp health value chain. Core attendees include hair product manufacturers looking to showcase new lines or secure bulk orders, OEM/ODM factories offering contract manufacturing services, and brand owners seeking to expand distribution throughout China and internationally. Distributors, wholesalers, and import/export companies attend to discover new suppliers, negotiate exclusive agreements, and refresh portfolios in categories ranging from salon care to consumer retail. Salon and barbershop owners, hairdressers, and chain operators benefit from direct access to equipment suppliers, professional-use product ranges, extensions, wigs, and retail add-on items such as lashes and accessories. E-commerce platforms and beauty retailers use CHE to identify fast-moving products and reliable manufacturers to support online and omnichannel sales. Trichology clinics, dermatology practices, and scalp health professionals will find dedicated zones focusing on scalp diagnostics, treatment devices, and functional formulations specifically targeting hair and scalp conditions. The show is best suited to visitors with purchasing or product development responsibilities, including buyers, category managers, sourcing specialists, and R&D teams. Because CHE is primarily B2B, individuals without a business background or commercial intent may find access limited and the content highly specialized. Companies planning new hair launches, private label lines, or entry into Asian hair markets will gain particular value from attending, as the show concentrates a wide array of suppliers, innovation leaders, and regulatory insights in a single three-day event.

Why It Matters

China Hair Expo matters because it operates as a centralized hub for the global hair industry, particularly for businesses seeking to leverage China’s manufacturing strength and innovation in hair products, wigs, and related categories. By gathering over 1,000 exhibitors and 60,000+ visitors, the show compresses a significant portion of the sector’s sourcing, networking, and trend-spotting activities into three days, allowing companies to make informed purchasing and partnership decisions efficiently. For manufacturers and private label brands, CHE is a key route to expand into new markets: it connects production facilities with distributors, e-commerce operators, and brick-and-mortar retailers who can scale products beyond domestic boundaries. For buyers, the expo offers direct, side-by-side comparison of suppliers, enabling more competitive contract negotiations, quality evaluation, and risk diversification across multiple factories and brands. This dynamic supports faster time-to-market for new formulations, tools, and service concepts in salons and retail. Strategically, China Hair Expo reflects the ongoing specialization of beauty trade shows. Instead of broad cosmetics coverage, CHE focuses specifically on hair, wigs, extensions, lashes, and scalp health, aligning exhibitions, content, and visitor profiles tightly around this niche. This specialization helps attendees access deeper technical expertise, targeted networking, and product categories aligned with their business objectives. As global consumer demand for hair solutions grows—driven by aging populations, fashion cycles, and new treatment technologies—events like CHE play a significant role in shaping product pipelines and distribution strategies. Finally, because CHE is staged in Guangzhou at Poly World Trade Center—an established venue with comprehensive service points and logistics support—it functions as a reliable annual meeting point for industry players. The event’s consistency, coupled with structured exhibitor timelines and professional visitor requirements, makes it a planning anchor for brands and buyers organizing their 2026 hair and beauty calendar.

Venue & directions

Poly World Trade Center Expo Hall

No. 1000 Xingang East Road, Haizhu District, Guangzhou City, Guangdong Province, China

Guangzhou, China

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