Trade Show
Feria Belleza y Salud
Feria Belleza y Salud is a leading Colombian trade show dedicated to beauty, personal care, wellness and professional hairdressing, held at Corferias in Bogotá and serving both industry professionals and end consumers across Latin America.
Directory listing reviewed June 2026
About Feria Belleza y Salud
What to Expect
Visitors to Feria Belleza y Salud 2026 can expect a multi‑day showcase of the beauty and wellness industry, combining exhibition, live demonstrations and specialized content at Corferias in Bogotá. The fair typically brings together around 250 exhibitors from Colombia and abroad, including producers, manufacturers and commercial brands in segments such as professional makeup, aesthetics, dermocosmetics, haircare, barbering, nutrition, and integral wellness. Attendees will find product launches, new treatments, professional tools and equipment, and retail offers aimed at both business buyers and end consumers. The event program usually features academic and experiential activities, including technical talks, training sessions, and themed stages for areas like nutrition and wellbeing. In 2026, the fair also hosts specialized initiatives such as the Hair Professional Congress Colombia, which is designed to gather leading hair brands, international speakers and professional stylists in one place for two days of intensive content. Visitors can expect live shows, competitions, and hands‑on demonstrations where experts present cutting‑edge techniques in hairdressing, barbering, and color. Beyond the exhibition halls, Belleza y Salud offers networking spaces and business meetings for salon owners, distributors, and brand representatives, helping them generate new partnerships and explore distribution in Colombia and the wider Latin American market. For the general public, the fair provides an interactive environment to receive advice from specialists, test products, and learn about trends such as vegan and natural cosmetics and responsible innovation, themes highlighted by the organizers in recent editions. With extended opening hours, food and services infrastructure and easy access within Bogotá, visitors can plan full‑day experiences that combine shopping, education, and entertainment.
Who Should Attend
Feria Belleza y Salud is designed for a broad spectrum of participants across the beauty, health and wellness ecosystem. Core professional audiences include owners and managers of beauty salons, barbershops, spas and aesthetic centers, who attend to update their service portfolio, invest in new equipment, and meet suppliers in person. Hairdressers, barbers, colorists and stylists benefit from specialized content such as the Hair Professional Congress Colombia and technical stages, where they can refine skills and learn from national and international leaders. The fair is also relevant for dermocosmetic, aesthetic and wellness professionals—dermatologists, estheticians, cosmetologists, nutritionists and therapists—who are seeking exposure to new formulations, treatment protocols and integrated health and beauty solutions. Distributors, retailers, and purchasing managers for pharmacies, perfumeries and beauty chains attend to scout brands, negotiate commercial terms and understand consumer trends. Manufacturers, importers and brand owners use the show as a platform to enter or expand in the Colombian and Andean markets, leverage Corferias’ international positioning, and participate in targeted business networking. Students and trainees in careers related to beauty, aesthetics, health and wellness will find educational activities, demonstrations and discounted access that make the event a practical extension of their classroom learning. Finally, the fair is open to the general public interested in beauty, self‑care and healthy lifestyles, offering a safe space to explore new products, receive personalized advice, attend talks, and experience live shows and brand activations. For influencers and content creators in beauty and wellness, the high concentration of brands and professionals provides rich opportunities for coverage, collaboration, and audience engagement.
Why It Matters
Feria Belleza y Salud holds strategic importance for the beauty and wellness industry in Colombia and Latin America, acting as a central hub where market players meet, innovate and build relationships. Organized at Corferias, the country’s leading exhibition center, the fair offers an established, large‑scale platform for brands and professionals to engage directly, which is vital in a sector driven by trust, experience and rapid trend cycles. By convening hundreds of exhibitors and a diverse visitor base, the event accelerates the diffusion of new technologies, techniques and product concepts across salons, retail channels and consumer markets. The fair also aligns with evolving consumer values, including sustainability, ethical sourcing and health‑oriented beauty. Recent editions have highlighted themes such as vegan and natural cosmetics and responsible industry development, encouraging companies to innovate while adopting more conscious practices. This thematic focus supports both regulatory adaptation and market differentiation for brands seeking to position themselves as leaders in clean and ethical beauty. For professionals, Belleza y Salud represents a critical continuing‑education venue. Through academic agendas, specialized congresses like the Hair Professional Congress Colombia, and thematic stages in areas such as nutrition and wellbeing, the fair updates practitioners on best practices, scientific advances and business management strategies. This helps raise service quality standards in salons, spas and aesthetic centers, ultimately improving consumer outcomes. Economically, the event contributes to regional business growth and job creation, enabling manufacturers and distributors to expand networks, sign agreements and test market receptivity to new lines. For Bogotá, hosting the fair reinforces the city’s role as a regional capital for beauty and wellness, attracting visitors and associated spending in hospitality and services. For your directory users, listing Feria Belleza y Salud with accurate data matters because it is a reference point for anyone planning product launches, sourcing trips, professional training or market entry in the Latin American beauty and health sector.
- [1]feriabellezaysalud.com
- [2]feriabellezaysalud.com
- [3]feriabellezaysalud.com/en
- [4]feriabellezaysalud.com/es/noticia/7380/hoy-empieza-belleza-y-salud-2025…
- [5]feriabellezaysalud.com/es/boleteria
- [6]feriabellezaysalud.com/es/preregistro
- [7]feriabellezaysalud.com/es/catalogo-expositores
- [8]feriabellezaysalud.com/es/quiero-exponer
Venue & directions
Centro Internacional de Negocios y Exposiciones Corferias
Carrera 37 No. 24-67, Bogotá, Colombia
Bogotá, Colombia
Frequently Asked Questions
Feria Belleza y Salud 2026 is scheduled to take place from 13 to 17 August 2026 at Corferias in Bogotá, Colombia. The event is currently listed as scheduled by the organizer, with registration and exhibitor information already available online.
The fair will be held at the Centro Internacional de Negocios y Exposiciones Corferias in Bogotá, at Carrera 37 No. 24‑67. Visitor entrance is via Avenida La Esperanza, subject to operational changes announced by Corferias.
Ticketing details for 2026 are managed by Corferias and typically include on‑site sales at the venue and online purchase via the event website. Professional visitors can speed up access by completing the online preregistration form available on the official site. Pricing, discounts and schedules are subject to change, so attendees should consult the official fair website before travelling.
Feria Belleza y Salud is organized by Corferias – Corporación de Ferias y Exposiciones, the main trade fair operator in Bogotá, Colombia. Event information, exhibitor applications and professional registration are all coordinated through the official website and Corferias commercial team.
The fair brings together around 250 exhibiting companies presenting products and services across aesthetics, professional makeup, dermocosmetics, nutrition, barbering and hairdressing, among other categories. Exhibitors include national and international producers, manufacturers and marketers, all listed in the online exhibitor catalogue for the 2026 edition.
Daily opening hours for visitors in 2026 follow a similar pattern to previous editions: a first day with midday opening, followed by full days typically running from 10:00 a.m. to 8:00 p.m. Exact times for each day are published in the "Horarios y boletería" section of the official website; attendees should verify these close to the event, as they are subject to change without prior notice.
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