Trade Show
Malaysia Autoshow (MAS)
Malaysia Autoshow (MAS) is Malaysia’s flagship consumer and industry automotive show, showcasing passenger cars, EVs, commercial vehicles, accessories and mobility innovations across a large indoor–outdoor exhibition at MAEPS Serdang, Selangor…
Directory listing reviewed June 2026
About Malaysia Autoshow (MAS)
Overview
Malaysia Autoshow (MAS) is Malaysia’s flagship consumer and industry automotive show, showcasing passenger cars, EVs, commercial vehicles, accessories and mobility innovations across a large indoor–outdoor exhibition at MAEPS Serdang, Selangor. The 2025 edition ran 9–15 May 2025 and the official website now states that the autoshow has closed and will next return in 2027, with 2026 dates listed as “coming soon” and no confirmed event details for Johor Bahru.
What to Expect
Malaysia Autoshow (MAS) is positioned by its organizers as Malaysia’s flagship national automotive and mobility showcase, bringing together carmakers, distributors, technology suppliers and service providers in one large-scale event. The most recent edition, Malaysia Autoshow 2025, took place at Malaysia Agro Exposition Park Serdang (MAEPS) in Serdang, Selangor, and gives a clear picture of what visitors can expect at future shows. At MAS 2025, the autoshow occupied an expansive 130-hectare site, combining indoor halls and outdoor demonstration areas to create a comprehensive experience for both consumers and industry professionals. Visitors could explore over 200 exhibitors and more than 500 vehicles spread across 50,000 square metres, covering passenger cars, SUVs, pick-up trucks, commercial vehicles, EVs, motorcycles and mobility solutions. In addition to static displays, the autoshow typically features product launches, special editions and hands-on experiences, such as test drives, technology showcases and interactive zones designed to highlight innovations in safety, connectivity, electrification and sustainable mobility. The official visitor information for MAS 2025 shows that the event was open to the public daily from morning until late evening, with affordable ticketing and concessions for OKU cardholders, senior citizens, students and promotional days for women. This consumer-centric approach makes Malaysia Autoshow both a shopping and learning platform, where potential buyers can compare models directly, speak to brand representatives, and take advantage of show-only offers and financing packages. Campaigns such as “Buy a Car, Win a Car” reinforce the show’s role as a major retail event while also boosting engagement for exhibitors. On the media side, the autoshow runs formal media accreditation and content creator accreditation programmes, granting registered journalists and digital creators unrestricted entry during show days to cover launches, conduct interviews and create content. This indicates a strong emphasis on visibility and storytelling, helping brands amplify their announcements. For future editions (including the next scheduled return in 2027), visitors should expect a similar blend of large-scale exhibits, new vehicle reveals, EV and tech showcases, lifestyle zones, food and family-friendly attractions, all structured to appeal to general consumers, enthusiasts and the wider automotive ecosystem. Specific programme details, themed zones and special events will be announced closer to the show dates via the official website.
Who Should Attend
Malaysia Autoshow is relevant for a wide spectrum of audiences across the automotive and mobility value chain. • Private car buyers and families: The show is designed as a consumer-friendly event that is open to the public every day, with ticketed entry and concessions. Prospective buyers can compare multiple brands and models in one venue, ask detailed questions, and negotiate offers or financing with sales representatives. Families benefit from the broad range of vehicles on display, from compact cars to MPVs and SUVs, alongside lifestyle and entertainment elements. • Fleet buyers and business owners: SMEs, logistics operators, fleet managers and company car coordinators will find value in exploring commercial vehicles, pick-up trucks and fleet management solutions exhibited across the show floor. Having numerous brands and bodybuilders in one place simplifies procurement research and helps businesses benchmark options. • Automotive industry professionals: Distributors, dealers, service providers, aftermarket suppliers and technology firms can use the autoshow for networking, scouting partnerships and monitoring competitors. The scale of MAS 2025, with over 200 exhibitors, demonstrates its significance as an industry meeting point. • Policy makers and mobility stakeholders: Government agencies, regulators and urban mobility planners can observe how OEMs and tech players are aligning with national priorities such as electrification, emissions reduction and digitalisation. The autoshow serves as a platform to communicate policy directions and support ecosystem development. • Media and content creators: Journalists, influencers and digital creators benefit from dedicated accreditation programmes, granting access to press conferences, product launches and interview opportunities. This makes MAS an important event for generating automotive content for print, broadcast and online channels. • Automotive enthusiasts and students: Car fans, hobbyists and students in engineering or design can immerse themselves in the latest models and technologies. Exposure to new EVs, connectivity features and safety systems can inspire future careers and deepen technical understanding. Anyone involved in buying, selling, reporting on or shaping the future of vehicles and mobility in Malaysia will find Malaysia Autoshow a strategically important event to attend.
Why It Matters
Malaysia Autoshow matters because it acts as a central platform for Malaysia’s automotive and mobility ecosystem, connecting consumers, industry players and policymakers in a single, visible forum. The scale of the event—over 200 exhibitors and hundreds of vehicles at MAS 2025—demonstrates its role as a national showcase for new products, technologies and brands. For the automotive industry, the autoshow is a key channel for launching new models and technologies in front of both media and real buyers. OEMs and distributors can time national debuts or previews to coincide with the show, leveraging concentrated media coverage and social content generated through accredited journalists and content creators. This accelerates awareness and helps measure early market response. Suppliers and aftermarket businesses similarly gain visibility and access to potential partners. From a consumer perspective, Malaysia Autoshow reduces information asymmetry. Instead of visiting multiple dealerships, buyers can experience a wide range of competing vehicles in one location, under comparable conditions. The presence of test-drive opportunities, promotional campaigns and financing offers allows consumers to make more informed decisions and sometimes secure better value. The show’s inclusive ticketing structure, with concessions for OKU cardholders, seniors and specific promotional days, reinforces its role as a public-facing, accessible event. In terms of technology and policy, MAS provides a venue to highlight national priorities such as electrification, safety and sustainable mobility. Exhibits focused on EVs, charging solutions and smart features help normalise new technologies for the mainstream market, supporting broader adoption. Policymakers and industry bodies can use the autoshow to share guidelines, incentives and roadmaps directly with the public and key stakeholders. Economically, large shows like MAS generate short-term spending on travel, accommodation and services around the venue, while also supporting longer-term automotive sales influenced by show campaigns. The event contributes to Malaysia’s positioning as a regional automotive hub by signalling the vibrancy of its domestic market and the engagement of international brands. Because the official site now states that the autoshow has closed and "will return in 2027," any future edition will likely serve as an important milestone to showcase post-2025 developments in EVs, connectivity and regulatory frameworks, making it a key reference point for the direction of Malaysia’s automotive sector.
Venue & directions
Malaysia Agro Exposition Park Serdang (MAEPS)
Persiaran MAEPS, 43400 Serdang, Selangor, Malaysia
Serdang (Greater Kuala Lumpur), Malaysia
Frequently Asked Questions
According to the official Malaysia Autoshow website, the autoshow "will return in 2027" and the current event has closed, with 2026 dates shown only as "coming soon". As of the latest update on autoshow.my there is no confirmed Malaysia Autoshow event in Johor Bahru on 21 August 2026, and no detailed visitor info page has been published for any 2026 edition. You should treat 2026 dates as tentative and check the official site for future confirmation.
The most recent confirmed edition, Malaysia Autoshow 2025, was held at Malaysia Agro Exposition Park Serdang (MAEPS), Serdang, Selangor, a large exhibition complex near Kuala Lumpur. For 2026, the homepage only lists “1st to 3rd May 2026” and “21st to 23rd August 2026” as coming soon, without specifying a venue or confirming Johor Bahru. Until the organizer publishes an official visitor information page, the venue for any 2026 autoshow remains unconfirmed.
Malaysia Autoshow is open to the general public and automotive buyers, as well as industry professionals, distributors, dealers and media. The 2025 edition’s visitor information page notes that the show is "open to public daily" with ticketed entry. Content creator and media accreditation options indicate a strong focus on trade, press and digital creators alongside consumer visitors.
For MAS 2025, visitor tickets were sold per day with different weekday and weekend rates, and concessions for OKU cardholders, senior citizens, women on a designated day and students on a designated day. Media and content creators registered through accreditation forms with closing dates in April 2025. For any future editions, registration is typically handled online via autoshow.my, but specific ticket prices and forms for 2026–2027 have not yet been published; visitors and exhibitors should monitor the official website.
Malaysia Autoshow is organized under the Malaysia Autoshow brand via the official portal autoshow.my, which manages visitor information, accreditation, contests and official announcements. The homepage and MAS2025 pages serve as the primary communication channel for show dates, venue details, exhibitor programmes and promotions.
The organizer reports that MAS 2025 hosted over 200 exhibitors and showcased more than 500 vehicles across 50,000 square metres of exhibition space. While exact visitor attendance figures are not stated on the publicly accessible pages, the show is positioned as a major national automotive event attracting large consumer crowds and extensive trade participation each year.
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