MOMAD

Overview

MOMAD (Madrid International Fashion Fair) is Spain’s leading professional trade show for fashion, footwear and accessories, held at IFEMA MADRID and organised by IFEMA MADRID. The event is positioned as the largest commercial showcase in Southern Europe for new fashion collections and retail concepts, bringing together brands, manufacturers, agents, multi‑brand retailers, department stores and e‑commerce players from across Spain and abroad.

The next summer edition is scheduled from 23 to 25 July 2026, confirmed on the official MOMAD website as a live, in‑person event at IFEMA’s fairground in Madrid. MOMAD is structured into specialised areas such as Textile Manufacturing, Footwear and Accessories, EGO (emerging designers), Sustainable Experience (responsible and ethical fashion) and MOMAD 4.0 (digital and retail tech), allowing visitors to explore trends and suppliers by segment.

Running alongside other IFEMA events in some seasons, MOMAD functions as a central hub for order‑writing, sourcing, networking and trend discovery in the Iberian fashion market. Over multiple editions it has consolidated a reputation as the key meeting point for the Spanish fashion industry, with strong participation from national and international brands and a curated focus on innovation, sustainability and new retail models.

What to Expect

Attendees at MOMAD 2026 can expect a comprehensive B2B marketplace for fashion, footwear and accessories covering multiple segments of the value chain. The show is organised into distinct areas that help visitors navigate the offer. In Textile Manufacturing, brands and manufacturers present ready‑to‑wear collections spanning cocktail, smart casual, casual chic, resort and urban fashion, making it a key platform for multi‑brand retailers to source seasonal lines and test new designers. The Footwear and Accessories zone gathers national and international firms showcasing shoes, bags, leather goods and fashion accessories that emphasise design, craftsmanship and trend‑driven collections. The EGO area focuses on emerging designers and young brands, giving buyers a curated view of disruptive proposals and new creative voices in the market. It is especially relevant for concept stores and fashion buyers seeking differentiation and early‑stage talent. Sustainable Experience highlights labels and projects committed to responsible materials, ethical production processes and conscious design, reflecting the growing importance of sustainability in purchasing decisions. Meanwhile MOMAD 4.0 is dedicated to digital solutions and services for retail, including e‑commerce platforms, logistics, financial services, internationalisation support, audiovisual equipment, digital marketing and sensory marketing providers. Beyond the exhibit floors, visitors can expect a professional atmosphere with order‑writing, sourcing meetings and networking; MOMAD is positioned by IFEMA MADRID as Spain’s major fashion trade event and a key meeting point for the sector. The fair often runs in synergy with other IFEMA shows oriented to lifestyle and accessories, reinforcing cross‑sector traffic and business opportunities. Buyers and exhibitors can also access on‑site services typical of the IFEMA venue, such as hospitality areas, business centres and transport connections detailed on the organiser’s "How to get there" information.

Who Should Attend

MOMAD is designed for trade professionals across the fashion, footwear and accessories ecosystem. Core attendees include buyers and purchasing managers from multi‑brand boutiques, fashion chains, department stores and concept stores seeking new collections, fresh brands and complementary product categories. Footwear and accessories specialists will find dedicated suppliers offering design‑driven and craftsmanship‑oriented lines, making the fair relevant for retailers focused on shoes, handbags, leather goods and fashion jewellery. The event is also important for fashion brands, manufacturers, importers and distributors looking to expand their commercial networks in Spain and Southern Europe, meet existing clients and present upcoming collections in a concentrated, professional setting. Agents and brand representatives use MOMAD as a platform to consolidate orders, negotiate exclusivity and explore new territories. Professionals in e‑commerce, omnichannel retail and retail technology should attend the MOMAD 4.0 area, where companies provide solutions in logistics, payment and financing platforms, internationalisation support, audiovisual and in‑store technology, and digital marketing. Sustainability managers, CSR teams and buyers with a focus on responsible sourcing will find the Sustainable Experience area relevant for discovering brands with ethical and eco‑conscious approaches. Emerging designers, start‑ups and students close to entering the market can also benefit from visiting MOMAD to understand current market demands, benchmark collections and connect with potential partners through initiatives such as EGO and MOMAD Talents. Overall, the fair is suited to any professional involved in the business side of fashion and accessories who needs direct contact with suppliers, market intelligence and networking in the Iberian fashion hub.

Why It Matters

MOMAD matters because it acts as Spain’s primary professional platform for the fashion, footwear and accessories industry, concentrating a wide range of suppliers and buyers in one venue and time window. According to IFEMA MADRID, it is the largest commercial showcase in Southern Europe for presenting new collections, trends and innovative brand and retail concepts, which makes it strategically relevant for companies planning their seasonal assortments and market positioning. For retailers, attending MOMAD provides an efficient way to compare offers, discover new labels and secure orders ahead of upcoming seasons, reducing sourcing costs relative to visiting multiple showrooms or international fairs. For brands and manufacturers, presence at MOMAD allows direct access to the Spanish and Iberian buyer base, reinforcing or expanding distribution networks and testing market response to new lines. The fair’s thematic areas reflect broader structural shifts in the industry. The Sustainable Experience section highlights the growing demand for transparency, ethical production and environmentally responsible materials, giving committed brands visibility and helping buyers incorporate sustainability criteria into their purchasing decisions. The MOMAD 4.0 zone underscores the importance of digitalisation and omnichannel strategies by bringing together service providers in e‑commerce, logistics, payments, internationalisation and digital marketing, enabling retailers to modernise operations and improve competitiveness. MOMAD’s support for emerging designers through EGO and talent initiatives such as MOMAD Talents helps renew the creative fabric of the Spanish fashion sector, offering visibility and commercial connections to new voices. By bridging established companies with newcomers, and physical products with digital services, MOMAD contributes to the resilience and innovation capacity of the regional fashion ecosystem. For policymakers and regional stakeholders, a strong trade event like MOMAD reinforces Madrid’s role as a fashion capital and generates economic impact through visitor spending, export promotion and business creation.