When does PROJECT Las Vegas 2026 take place and what are the show hours?

PROJECT Las Vegas is scheduled for August 10–12, 2026. Show hours are Monday, August 10: 9:00 AM–6:00 PM; Tuesday, August 11: 9:00 AM–6:00 PM; and Wednesday, August 12: 9:00 AM–4:00 PM.

Where is PROJECT Las Vegas 2026 being held?

The event is held at the Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, NV. Attendees should use the official event information and travel pages from PROJECT Fashion Events for detailed directions, parking and hotel recommendations.

Who can attend PROJECT Las Vegas? Is it open to the public?

PROJECT Las Vegas is a trade-only mens contemporary fashion show designed for qualified industry professionals, including retail buyers, boutiques, department stores, e‑commerce retailers, distributors, brands, designers and agents in mens apparel, footwear and accessories. The general public cannot attend; attendees must meet the event’s professional criteria set by the organizer.

How do I register to attend PROJECT Las Vegas or exhibit at the show?

Attendee registration is managed online via the official PROJECT Las Vegas “For Attendees” registration page. Prospective visitors must create an account, provide business credentials, and receive confirmation from show management. Exhibitors can find application and booth information under the “For Exhibitors” section. For help with registration details such as email changes, customer service can be reached at cs@fashionbyinforma.com.

Who organizes PROJECT Las Vegas and what is the official website?

PROJECT Las Vegas is organized by Informa under the PROJECT Fashion Events portfolio. The main organizer website for the show is the PROJECT Fashion Events site, where you can access show information, registration, exhibitor resources and press contacts.

What product categories and brands are featured at PROJECT Las Vegas?

PROJECT Las Vegas focuses on mens contemporary apparel, footwear and accessories across elevated, mid‑market and culturally relevant brands. Buyers can expect higher‑end labels, trend‑driven collections, new-to-market brands and seasonal assortments suitable for retail and e‑commerce channels.

How can I contact PROJECT Las Vegas for press or customer service inquiries?

For press-related questions, PROJECT Las Vegas provides dedicated contacts including a press email (press@fashionbyinforma.com) and U.S. and international phone numbers via the official press page. General attendee service inquiries, including registration changes, can be directed to cs@fashionbyinforma.com as listed in the attendee FAQs.

PROJECT Las Vegas 2026, Las Vegas

About PROJECT Las Vegas

Overview

PROJECT Las Vegas is a leading mens contemporary apparel, footwear and accessories trade show, organized by Informa, taking place August 10–12, 2026 at the Las Vegas Convention Center in Las Vegas, Nevada. It is a professional, trade-only marketplace where domestic and international buyers, brands and fashion insiders gather to discover new collections, spot trends, and build seasonal assortments for retail and e‑commerce.

What to Expect

PROJECT Las Vegas delivers a focused marketplace for mens contemporary apparel, footwear and accessories, curated to showcase what is new, now and next in the category. Buyers can expect a broad mix of higher‑end menswear brands alongside culturally relevant mid‑market labels, covering everything from tailored pieces and elevated casualwear to sneakers, boots and accessories. The show floor is organized to facilitate efficient line viewing and buying appointments, helping retailers build assortments for upcoming seasons. The event combines product discovery with industry insight. According to the organizer, PROJECT equips attendees with trends, brands and connections to build a playbook for the season ahead, emphasizing market intelligence and relationship-building. Education and experiences—such as on-floor presentations, programming and networking—are integrated into the show to provide context around consumer trends, merchandising strategies and brand storytelling. Exhibitors gain access to top buying power through curated attendance from domestic and international retailers and decision makers. Operationally, attendees can expect three full show days at the Las Vegas Convention Center, with hours designed for appointments and exploration: Monday, August 10 and Tuesday, August 11 from 9:00 AM to 6:00 PM, and Wednesday, August 12 from 9:00 AM to 4:00 PM. The venue’s location at 3150 Paradise Road offers proximity to major hotels and amenities, supported by official travel guidance and hotel booking links provided via PROJECT’s event pages. As a trade-only event, on-site experience is streamlined for professionals, with registration, badge pick-up, and exhibitor resources managed by Informa’s PROJECT team through dedicated attendee and exhibitor portals. Overall, visitors can expect a professionally curated, commercially focused mens fashion environment where new collections are launched, orders are written, and longer-term collaborations between brands and retailers are formed.

Who Should Attend

PROJECT Las Vegas is designed for qualified fashion industry professionals working in menswear. Core attendees include retail buyers from department stores, specialty chains, independent boutiques and multi-brand stores, as well as e‑commerce retailers, marketplaces and omni-channel merchants looking to curate mens contemporary assortments. Brand-side professionals such as founders, brand managers, sales directors and agents in mens apparel, footwear and accessories will find the event valuable for meeting existing accounts and opening new markets. Distributors and wholesalers seeking contemporary mens labels also benefit from the concentrated exhibitor mix. Fashion consultants, merchandisers and stylists who advise retail clients on assortment planning and trend direction can use the show to benchmark collections and gather key seasonal insights. Media and content creators covering mens fashion, retail and trend analysis are accommodated through a dedicated press registration process, subject to show management approval. Because PROJECT Las Vegas is trade-only, members of the general public and non-industry consumers are not the target audience; attendance is limited to professionals who meet Informa’s qualification criteria outlined in the attendee FAQs and registration pages. For organizations planning seasonal buys in contemporary menswear—whether brick-and-mortar, online or hybrid—PROJECT Las Vegas serves as an efficient destination to see multiple brands in one place, compare offerings and negotiate terms in person.

Why It Matters

PROJECT Las Vegas occupies a significant role in the mens contemporary fashion ecosystem by concentrating brands and buyers in a single, time-bound marketplace. For retailers, the show is a practical tool for building seasonal assortments; it allows them to see complete collections, evaluate fit and quality, and negotiate orders directly with brand representatives, which is difficult to replicate through digital catalogs alone. This in-person engagement can enhance sell-through performance and reduce buying risk. Strategically, PROJECT helps retailers and brands interpret what’s new, now and next in mens apparel, footwear and accessories, providing a live snapshot of the market’s direction. Trends visible on the show floor—such as shifts in tailoring, streetwear influences, fabric innovation or sustainability-driven design—inform merchandising and marketing decisions for months ahead. The event’s emphasis on both higher-end and culturally relevant mid-market labels reflects how contemporary menswear bridges aspirational and accessible price points, giving buyers tools to serve diverse customer segments. For brands, especially emerging and growth-stage labels, PROJECT Las Vegas is an entry point into larger buying networks. Exhibiting provides exposure to domestic and international buyers within a compressed three-day period, accelerating distribution opportunities and strengthening relationships with key accounts. This can be pivotal for achieving scale and refining wholesale strategies. From an industry perspective, the show fosters community and knowledge sharing among fashion insiders, thought leaders and commercial decision-makers. Informal networking, planned meetings and educational experiences help surface best practices around topics such as omni-channel retailing, storytelling at point-of-sale, and responding to consumer demand for authenticity and innovation. Informa’s stewardship of PROJECT, with dedicated attendee and exhibitor infrastructures, adds operational reliability and continuity for participants year over year. In summary, PROJECT Las Vegas matters because it functions as a central marketplace and information hub for contemporary mens fashion, shaping buying decisions, influencing trend adoption, and enabling collaboration across the global menswear supply chain.

Venue & directions

Las Vegas Convention Center

3150 Paradise Road, Las Vegas, NV 89109, USA

Las Vegas, USA

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