UX & CX in Automotive

'UX & CX in Automotive 2026 is Europe’s first and only conference designed for professionals in the automotive sector who want to truly understand their customers. You’ll learn how to: > Harness customer and user data to design products that match real needs and expectations—today and tomorrow. > Identify new opportunities to strengthen brand loyalty and drive profitability. > Stay ahead in a rapidly changing industry by aligning your vehicles with how people actually use them. Join us to gain the insights, tools, and strategies you need to deliver better experiences, win customer trust, and secure long-term growth. FOCUS DAY The conference’s focus day is dedicated entirely to leveraging artificial intelligence & AI tools to optimise customer & user experiences. MAIN DAY ONE In addition to mainstage presentations on aligning customer insight with brand strategies, market segmentation, global customer behaviours and opportunities for personalisation, two tracks will run in parallel: 1. In-vehicle experiences, connectivity and entertainment. 2. Pre-purchase and purchase customer journey, both online and in-person. From enhancing infotainment systems and app integration to redefining the sales, aftersales, and service journeys, the day will delve into how automakers can deliver seamless, personalised experiences. MAIN DAY TWO With data serving as the bloodline for most decisions today, on main day two, speakers will provide complete coverage on data-driven CX and leveraging data to deliver better in-car experiences and better personalisation, whilst also looking at future-proofing product development and delivering the best UX without overlooking regulations. Join your peers this January as we unite industry leaders, tech innovators, and CX and UX experts to chart the path forward and redefine both customer and user experiences.

Event Organizers