Vietnam Sport Show 2026 (Vietnam International Sports & Outdoor Exhibition)

Overview

Vietnam Sport Show (Vietnam International Sports & Outdoor Exhibition) is Vietnam’s flagship B2B and B2C sports and outdoor trade fair, bringing together global brands, manufacturers, distributors, retailers and sports enthusiasts to showcase equipment, apparel, fitness technology and outdoor recreation solutions in Ho Chi Minh City. The 11th edition, Vietnam Sport Show 2026, is scheduled for 13–15 August 2026 at Saigon Exhibition & Convention Center (SECC), with around 350 exhibitors, 450 booths from 15 countries and territories, and more than 15,000 expected visitors over three days.

Organized by VINEXAD, a UFI-member organizer with decades of experience, the show combines product sourcing, business matchmaking, franchise and dealership opportunities, and public experiences such as demo zones and trial activities for sports lovers in Vietnam’s fast-growing sports and fitness market.

What to Expect

At Vietnam Sport Show 2026, visitors can expect a comprehensive, three‑day sports and outdoor industry showcase that blends B2B sourcing with B2C experiences. The 11th edition of the show will host around 350 exhibitors across 450 booths, drawing brands and manufacturers from 15 countries and territories to present a wide mix of products and services. The exhibition is structured around four main sections: Sportswear, Outdoor & Leisure, Health & Fitness, and Sporting Goods & Facilities, giving buyers and visitors a clear way to navigate the show floor and focus on their segment of interest. For trade visitors, the show offers opportunities to meet OEM/ODM manufacturers, brand owners, regional distributors and franchise partners from Vietnam and abroad. Attendees can expect new-season product launches, live demonstrations of training equipment and fitness technology, as well as solutions for sports centers, gyms, schools, clubs, and public sports facilities. Business matchmaking, dealer recruitment, and distribution partnerships are core objectives, and the organizer encourages meetings between foreign suppliers and local buyers seeking manufacturing, sourcing and market expansion opportunities. For consumer visitors and sports enthusiasts, Vietnam Sport Show typically integrates demo zones, experience areas and trial activities where people can test sports equipment, fitness machines and outdoor gear on-site. Visitors can explore sports fashion trends, try new workout concepts, and interact directly with brands, coaches and trainers. The event also reflects the growth of wellness and fitness in Vietnam, so attendees will see more products linked to health monitoring, rehabilitation, nutrition support and lifestyle sports. The venue, Saigon Exhibition & Convention Center (SECC), offers a modern exhibition environment in District 7, close to the Phu My Hung urban area, with facilities suitable for large-scale trade fairs. International visitors can benefit from easy access to hotels, restaurants, shopping and transport links nearby, making it practical to combine business meetings with market visits in Ho Chi Minh City’s dynamic retail and sports ecosystem. Overall, visitors to Vietnam Sport Show 2026 should expect a busy, international trade environment, a high concentration of sports and outdoor brands, and a program focused on both commercial deals and public engagement around active lifestyles in Vietnam.

Who Should Attend

Vietnam Sport Show 2026 is aimed at a broad but clearly defined audience across the sports, fitness and outdoor value chain. Trade professionals are a primary target: manufacturers of sports equipment and apparel, importers, exporters, distributors, wholesalers, retail chains, e‑commerce platforms, franchise systems, and agents looking to represent regional or global brands in Vietnam and ASEAN. For these participants, the exhibition is a platform to source products, negotiate private-label or OEM/ODM production, and explore new distribution partnerships. The event is also relevant to sports facility owners and operators, including gyms and fitness clubs, yoga and Pilates studios, boxing and martial arts centers, sports academies, school and university sports departments, and managers of public or private stadiums and sports complexes. These visitors can discover new training equipment, flooring and facility solutions, digital management tools, and accessories that help enhance member experience and operational efficiency. Another key audience consists of health, wellness and rehabilitation professionals who are interested in fitness, recovery and performance products: physiotherapists, sports medicine practitioners, personal trainers and strength & conditioning coaches. With a dedicated Health & Fitness focus area, they can explore innovations such as connected fitness equipment, monitoring devices, rehabilitation tools and functional training gear. On the consumer side, Vietnam Sport Show welcomes sports enthusiasts and communities including runners, cyclists, team-sport players, outdoor and camping fans, and people pursuing active lifestyles. They benefit from direct access to brands, the chance to test products first-hand and receive advice from experts and coaches. Finally, investors, start-ups and media interested in Vietnam’s sports and fitness economy will find the show useful for market intelligence and networking, as it showcases trends across sportswear, outdoor leisure, digital fitness and facility development in one place.

Why It Matters

Vietnam Sport Show 2026 matters because it concentrates the fast‑evolving sports and outdoor ecosystem of Vietnam and the wider region into a single, highly visible platform. Vietnam has been experiencing rapid growth in disposable income, urbanization and health awareness, driving demand for fitness, sports participation and recreation. In this context, a specialized trade fair gives industry stakeholders a structured environment to align supply and demand, accelerate product introduction and build long‑term distribution networks. For international manufacturers and brands, the show represents an efficient entry point into Vietnam and ASEAN. Instead of approaching the market piecemeal, exhibitors can meet a broad cross‑section of local buyers, retailers, gym chains and investors over three days. This reduces market-entry risk and cost while providing immediate feedback on product positioning, pricing and consumer preferences. For Vietnamese companies, the event provides exposure to global technologies, design trends and business models in sportswear, fitness, outdoor and facility management. By interacting with foreign exhibitors, local firms can explore OEM/ODM contracts, joint ventures, licensing deals or brand partnerships that upgrade their product offering and competitiveness, both domestically and for export. The exhibition also has significance for policy makers and urban planners, as it showcases solutions related to public sports infrastructure, active cities and community wellness. Although the show is commercially driven, the presence of facilities suppliers, equipment manufacturers and health‑focused products highlights opportunities to integrate sport more deeply into city life and education systems. From a consumer and cultural perspective, Vietnam Sport Show reinforces the visibility and attractiveness of active lifestyles. Demo zones, trial activities and on‑site experiences translate industry developments into tangible benefits for ordinary people, helping to raise awareness and engagement in sport and fitness. Finally, the event is organized by VINEXAD, a UFI member with decades of trade fair experience, which underpins its reliability and continuity. The consistent annual rhythm of the show (with the 10th edition in 2025 followed by the 11th in 2026) makes it a reference point in the regional sports calendar, contributing to long-term planning, investment and innovation in the sector.