Immediate Live

Immediate Live is a UK-based consumer event organiser that sits within the Immediate Media Company portfolio, consolidating the heritage of River Street Events and Upper Street Events under a single brand. Drawing on more than **40 years of specialist event experience**, the company produces many of the UK’s best-known days out and lifestyle shows, with a focus on food, gardening, craft, design, culture and family entertainment.

From its headquarters in Hammersmith, west London, Immediate Live develops premium, passion-led events and experiences designed to connect enthusiasts with brands, experts and content they love. Positioning itself as **the UK’s leading organiser of unmissable consumer events**, Immediate Live leverages in-house content creators, producers and commercial teams to build distinctive live environments that extend its parent company’s media brands into physical experiences.

Its portfolio includes major national shows such as BBC Gardeners’ World Live and flagship food festivals, specialist craft and stitching events, and contemporary design showcases, attracting large consumer audiences alongside strong exhibitor participation. The company’s events typically offer high-quality programming, interactive features, and curated retail opportunities, giving exhibitors targeted access to engaged, high-intent visitors.

With a reach that spans key UK cities and heritage venues, Immediate Live delivers value to stakeholders by combining strong editorial-led content with robust event operations and marketing capabilities. Exhibitors benefit from data-driven promotion and established brand partnerships, while visitors enjoy memorable, well-managed days out backed by professional event management and a clear focus on customer experience.

As part of the wider Immediate Media group, Immediate Live also taps into multi-channel media audiences, enhancing visibility and ROI for participating brands.