Organizer
Iola Old Car Show, Inc.
Non‑profit producer of one of America’s largest classic car show and swap meet experiences in Iola, Wisconsin.
Directory listing reviewed June 2026

About Iola Old Car Show, Inc.
Geographic reach: Regional – Midwest United States, National – United States
Iola Old Car Show, Inc. is a non‑profit organizer dedicated to preserving and celebrating American automotive history through one of the country’s largest classic car gatherings, the **Iola Car Show & Swap Meet**. Based in Iola, Wisconsin, the organization has developed a nationally recognized event that combines a massive show field, swap meet, car corral, camping, live entertainment, and family‑friendly programming on a single, purpose‑built showgrounds campus.
Over the decades, Iola Old Car Show, Inc. has evolved from a regional meet‑up into a multi‑day destination event that draws well over 100,000 attendees annually, including collectors, restorers, parts dealers, and enthusiasts from across the United States. The show typically features thousands of show cars and specialty displays, an extensive swap meet for parts and memorabilia, and a large car corral where vehicles are bought and sold.
This breadth makes the event a key marketplace for the classic and collector car community, supporting trade in vehicles, restoration services, accessories, and heritage‑lifestyle products. As a mission‑driven non‑profit, Iola Old Car Show, Inc. reinvests proceeds into improving the event experience and supporting local initiatives, while keeping admission and parking accessible for a broad audience.
Exhibitors benefit from a highly targeted, enthusiast‑rich audience and strong onsite operations, including defined vendor areas, clear maps and rules, and integrated car‑show, swap, corral, and campground logistics. Attendees value the comprehensive information provided on schedules, transportation, and facilities, backed by an approachable team and clearly published contact channels.
The result is a long‑running annual platform where commerce, community, and car culture intersect in a single, high‑impact Midwest venue.
Flagship Events
Frequently Asked Questions
Iola Old Car Show, Inc. is the non‑profit organization that operates the annual Iola Car Show & Swap Meet in Iola, Wisconsin, bringing together show cars, a large swap meet, car corral, camping, and entertainment on a dedicated showgrounds.
Exhibitors and vendors can apply through the official Iola Car Show website’s vendor and participant sections, where forms and contact details are provided; specific areas such as swap, sponsor, or marketing inquiries can be directed to team members listed on the site.
The organizer provides detailed FAQs covering admission prices, gate hours, parking arrangements, and dates, along with maps, rules, and navigation guidance on the website to help visitors plan their trip.
You can contact the organizer via the main email information@iolaoldcarshow.com, by phone at 715‑445‑4000, or by using the contact information listed for specific team members for sponsorship, marketing, swap, or volunteer questions.
Camping is available at the Iola Car Show campground, with location details and guidelines provided on the organizer’s camping information page; visitors are encouraged to review these details and book early due to high demand during show dates.
No upcoming events listed for this organizer yet.
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