Who is NAAMSA and what is its role in the automotive industry?

NAAMSA is the Automotive Business Council in South Africa, representing vehicle manufacturers and related stakeholders and organizing industry platforms such as the SA Motoring Experience to promote the automotive sector.

How can my company exhibit at a NAAMSA‑organized show such as the SA Motoring Experience?

Participation details, stand options, and sponsorship opportunities are normally published in the event prospectus and on the NAAMSA website; interested companies can contact the NAAMSA office via email or phone for exhibitor packs and application forms.

What type of audience attends NAAMSA’s events?

NAAMSA events typically attract OEMs, component and technology suppliers, financial and insurance services, fleet buyers, dealers, government and regulatory bodies, and motoring enthusiasts, providing both B2B and B2C networking opportunities.

What sponsorship and branding opportunities are available at NAAMSA events?

NAAMSA‑organized shows usually offer branding packages, feature sponsorships (such as test‑drive tracks or conference sessions), digital promotion, and custom activations; interested sponsors are advised to contact NAAMSA’s events or marketing team for a tailored proposal.

How does NAAMSA ensure the quality and safety of its trade shows and public events?

NAAMSA focuses on visitor safety, regulatory compliance, and high‑quality event operations, working with professional partners and venues, applying appropriate risk‑adjusted measures and guidelines aligned with national regulations where applicable.

NAAMSA – The Automotive Business Council

Organizer

The Automotive Business Council connecting South Africa’s vehicle industry through data, policy leadership, and sector‑defining events.

Directory listing reviewed June 2026

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About NAAMSA – The Automotive Business Council (National Association of Automobile Manufacturers of South Africa)

Geographic reach: South Africa, Sub‑Saharan Africa

NAAMSA – The Automotive Business Council, formerly the **National Association of Automobile Manufacturers of South Africa**, is the premier industry body representing vehicle manufacturers and key stakeholders across South Africa’s automotive value chain. Established to provide a unified voice for original equipment manufacturers (OEMs), NAAMSA has evolved into a strategic business council that engages government, regulators, labour, and allied industry associations on policy, trade, and industrial development.

It plays a central role in supporting the South African Automotive Masterplan and in promoting the country as a competitive manufacturing and mobility hub. Beyond advocacy and research, NAAMSA is an active **trade show and industry‑platform organizer**, using events to connect manufacturers, component suppliers, dealers, service providers, and consumers.

Flagship consumer and B2B shows such as the **SA Motoring Experience** showcase new vehicles, technologies, and services, while also serving as a platform for dialogue on future mobility, electrification, and regulatory changes. These events help exhibitors reach both trade buyers and end‑users, offering brand exposure, lead generation, and market feedback.

NAAMSA’s value proposition rests on its **data‑driven insight and policy influence**. The Council collects and publishes detailed market and production statistics, conducts economic and risk‑analysis for the sector, and regularly briefs members on legislative and macro‑economic developments.

Exhibitors benefit from access to high‑quality visitor profiles and a context shaped by NAAMSA’s research and stakeholder relationships. With a strong base in South Africa and linkages to global automotive associations, NAAMSA‑branded events are recognized as credible, well‑governed platforms for launching products, building partnerships, and understanding regional market dynamics.