Organizer
Shanghai Yahui Exhibition Co., Ltd
Specialized Shanghai-based organizer of branded footwear, bags, leather, gifts and home furnishings trade shows with integrated exhibition engineering services.
Directory listing reviewed June 2026

About Shanghai Yahui Exhibition Co., Ltd
Geographic reach: China – East China (Shanghai), China – South China (Guangzhou and Pearl River Delta via gifts shows), China – national exhibitor base, International exhibitors and buyers (Asia and other regions via outbound exhibitions)
Shanghai Yahui Exhibition Co., Ltd (上海雅辉展览有限公司) is a specialized exhibition and conference organizer founded in April 2003 and headquartered in Shanghai, China. Over more than two decades, the company has grown to a team of over 60 professionals and established a full-service structure with dedicated departments for exhibition operations, planning, international business, marketing, design and stand construction.
Yahui focuses on building branded trade shows in the bags, footwear, leather, gifts, cultural & creative products and home furnishings segments, while also organizing outbound exhibitions and exhibition engineering projects. Positioned as a full-chain service provider, Yahui combines show organization with booth design and construction capabilities, allowing exhibitors to work with a single partner from booking to onsite realization.
Its portfolio includes the Shanghai International Shoe Expo (Shanghai International Footwear Exhibition, SISE), the Shanghai Bag Expo, and large-scale gifts and home expos such as the Shanghai International Gifts, Cultural & Creative Products and Home Furnishings Exhibition and the Shanghai International Gifts, Cultural & Creative Products and Home Furnishings Exhibition (also marketed as Shanghai International Gifts, Cultural & Creative Products & Household Products Exhibition), with editions reaching the high twenties. The organizer also extends its gift-show know‑how to other cities, such as the Guangzhou International Gifts Exhibition.
With strong experience in hosting domestic and international events, Yahui emphasizes modern exhibition service concepts and the ability to deliver sizeable, cross-border trade platforms for both manufacturers and brand owners. Long‑term cooperation with partners and the adoption of digital exhibition solutions (e.g., TradeChina digital exhibition) further enhance the business value it offers exhibitors and buyers seeking professional sourcing and branding opportunities in China’s consumer goods and fashion accessories supply chains.
Flagship Events
Frequently Asked Questions
Shanghai Yahui Exhibition focuses on professional B2B trade fairs in bags, luggage, footwear, leather, gifts, cultural & creative products and home furnishings, alongside related outbound exhibitions and exhibition engineering services. Its key shows include Shanghai International Shoe Expo (SISE), Shanghai Bag Expo and major gifts & home expos in Shanghai and other cities.
Exhibitors can contact the organizer via email at info@shyhzl.com.cn or by phone at +86-21-64827889 / 33730859. Typically, companies submit an application form for their chosen event, select booth type and size, and then confirm participation through a contract and payment. Booth allocation is usually based on application order, show zoning and organizer’s overall planning; early booking is recommended for prime locations.
Most Shanghai Yahui exhibitions are held at major venues such as Shanghai New International Expo Centre for large-scale shows like the Shanghai International Shoe Expo. Visitor registration is commonly available online through the official event pages on the shyhzl.com.cn website, and on-site registration counters at the venue. Visitors generally need to provide basic company information and may be required to show a business card or invitation to obtain a badge, in line with standard Chinese B2B show practice.
Shanghai Yahui Exhibition is a long‑established organizer founded in 2003 with more than 60 staff and specialized departments for exhibition operations, planning, international affairs, marketing, design and stand construction. It has decades of experience in hosting large domestic and international exhibitions and conferences, and has built recognized brands in footwear, bags, leather and gifts/home sectors. This breadth of experience, plus its integrated stand construction services, underpins reliability and professional execution for exhibitors and visitors.
For most events, Yahui provides exhibitor manuals detailing build‑up and dismantling schedules, technical regulations, venue services and recommended contractors. The company itself operates design and stand construction departments, enabling turnkey booth solutions. Exhibitors can coordinate logistics, booth design and on‑site services directly with the organizer, or use approved partners listed under its cooperation/partner sections.
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