SOUD – Sochi Exhibitions JSC

SOUD – Sochi Exhibitions JSC (often styled **«SOUD – Sochi Exhibitions»**) is a long‑established Russian exhibition organizer based in the Black Sea resort city of Sochi. Operating since the 1990s (as a closed joint‑stock company, ZAO), the company has specialized in professional trade fairs, congresses, and forums that leverage Sochi’s role as a hospitality and tourism hub.

Over the years SOUD has built a recognizable portfolio of industry events that attract both Russian and international participants, with audited visitor statistics for several shows demonstrating consistent professional attendance. The organizer runs sector‑focused exhibitions across hospitality, food and beverage, construction and building materials, interior design, packaging, and consumer goods.

Historic audits list events such as **“Hotel & Restaurant Business”** (Гостинично‑ресторанный бизнес) in Sochi, targeting hotel, catering, and tourism professionals. Another flagship is the long‑running **“Beer in Sochi” International Forum**, organized by LLC “SOUD – Sochi Exhibitions” and supported by the Union of Russian Brewers, bringing together breweries, equipment suppliers, packaging companies, and Horeca buyers.

In addition, the group manages consumer‑oriented fairs and festivals, including jewelry exhibitions like **INTERJEWELLER** and cultural events such as the **Festival of Folk Crafts and Artists of Russia**, which connect artisans, designers, and end customers. SOUD’s value proposition is grounded in its local market expertise in Sochi, strong relationships with hotels and venues, and its ability to combine exhibition space with rich business and cultural programs.

Its events typically offer turnkey support for exhibitors (stand packages, promotion, and on‑site services) and curated visitor flows, supported by long‑term cooperation with sectoral associations and regional authorities. This positioning has made SOUD – Sochi Exhibitions a key private organizer in Southern Russia’s trade fair landscape.