Organizer
Svenska Mässan (Swedish Exhibition & Congress Centre)
Integrated Nordic meeting hub combining major trade fairs, congresses, hotel and services in the heart of Gothenburg.
Directory listing reviewed July 2026
About Svenska Mässan (Swedish Exhibition & Congress Centre)
Geographic reach: Sweden, Nordic Countries, Europe
Svenska Mässan – known internationally as the Swedish Exhibition & Congress Centre – is one of Scandinavia’s largest integrated meeting venues and a leading organizer of trade fairs, conferences, and events. Founded in Gothenburg in 1918 by regional business interests, the centre was created to stimulate trade and industrial development in western Sweden, and has grown over more than a century into a full-service hub combining exhibition halls, congress facilities, hotel, and restaurants under one roof.[https://en.svenskamassan.se/about-us/] As an organizer, Svenska Mässan runs a broad portfolio of B2B and B2C events spanning manufacturing, automation, process technology, healthcare, environment, food, hospitality, and lifestyle sectors.
Its trade fairs are a key marketplace for Swedish and Nordic industry, attracting domestic and international exhibitors and visitors, and often co-located with high-level conferences that bring together decision-makers, researchers, and policymakers.[https://en.svenskamassan.se/events/] The Scanautomatic fair, for example, focuses on automation, digitalization, and smart industrial solutions, positioning Gothenburg as a meeting point for the future of industry.[https://www.scanautomatic.se/] Located in central Gothenburg, close to major transport links, the Swedish Exhibition & Congress Centre emphasizes sustainability, accessibility, and all-in-one convenience: exhibitors and delegates can exhibit, meet, stay, and dine on the same campus. The organization operates both its venue and its events, giving it strong control over visitor experience and technical infrastructure, including advanced exhibition services and modern conference technology.[https://en.svenskamassan.se/about-us/] With a long-standing role in the Nordic meetings industry and a strategy focused on internationalization, Svenska Mässan is a preferred partner for companies and associations seeking to reach the Swedish and broader Scandinavian market through professional trade shows and congresses.[https://en.svenskamassan.se/]
Flagship Events
Frequently Asked Questions
Svenska Mässan (Swedish Exhibition & Congress Centre) organizes and hosts a wide range of trade fairs and congresses in Gothenburg across sectors such as manufacturing and automation, process technology, healthcare, environment, food and hospitality, and lifestyle/consumer events. Their portfolio includes major branded fairs like Scanautomatic and other recurring industry and public exhibitions.[en.svenskamassan.se/events/]
To exhibit at a flagship event such as Scanautomatic, companies typically need to contact the organizer via the event’s official website or the Swedish Exhibition & Congress Centre and submit a stand application. The process generally involves choosing stand size and location, confirming services (stand construction, utilities, logistics), and signing exhibitor terms and conditions. Early booking is recommended due to strong demand at major fairs.[www.scanautomatic.se/]
Svenska Mässan’s headquarters and venue are located in central Gothenburg, Sweden, at Mässans Gata 8, within walking distance of Korsvägen transport hub and close to the city’s main avenues and hotels.[en.svenskamassan.se/about-us/]
Visitors typically register for Svenska Mässan trade fairs online via the specific event’s website, where they can obtain tickets or badges and, in many cases, benefit from advance registration discounts or free entry for professional visitors. For congresses and conferences, registration is handled through dedicated event pages with options for delegate categories, add‑on sessions, and social events.[en.svenskamassan.se/events/]
Svenska Mässan primarily serves the Swedish and broader Nordic markets but attracts exhibitors and visitors from across Europe and other regions, especially for its larger industrial and professional shows. Its Gothenburg venue acts as an international meeting point, supported by good transport links, English‑friendly services, and partnerships with global industry associations.[en.svenskamassan.se/about-us/]
Yes. The Swedish Exhibition & Congress Centre offers comprehensive exhibitor services including stand construction, technical support, catering, logistics coordination, and on‑site accommodation through its integrated hotel. Exhibitors can select turnkey packages or tailored solutions to match branding, product demonstration needs, and hospitality requirements.[en.svenskamassan.se/about-us/]
Most of Svenska Mässan’s major trade fairs are recurring events held on annual or biennial cycles, often in fixed weeks or seasons to align with industry calendars. Exhibitors can expect long‑term planning horizons, with future dates and cycles announced in advance on each fair’s official website, allowing multi‑year participation planning.[en.svenskamassan.se/events/]
Similar organizers
Other trade show producers in the same industry sectors.
More trade shows in Gothenburg
Upcoming exhibitions in Gothenburg, Sweden.
More Packaging & Logistics trade shows
Related exhibitions in the Packaging & Logistics sector.
ExhibitionsVoice guides
Editorial coverage and planning tips for Svenska Mässan (Swedish Exhibition & Congress Centre) · Packaging & Logistics · Gothenburg.
Search trade shows
Find exhibitions by name, city, region, or industry.