Directory
Trade Show Directory 2026
Showing results for “hannover messe” across the ExhibitionsVoice trade show directory.
What are trade shows — and how to use this directory
A trade show is a B2B industry event where companies exhibit products and services in booth space, usually over two to five days at a convention center. Buyers, distributors, and press attend to compare vendors, see demos, and book meetings — often with registration limited to industry professionals.
Listings update as organizers publish 2026 schedules. Bookmark this directory and linked city or industry hubs for faster research.
Search by event name, city, or venue using the box above, or open location hubs to compare regional calendars. Industry hubs group sector-specific fairs; organizer profiles show recurring exhibition brands you may want to track year over year.
Raw attendance figures do not guarantee pipeline. When you shortlist shows, score audience quality (ideal customer fit), geography, competitive presence on the floor, and realistic all-in cost — not booth rent alone.
For definitions, types, typical costs, and how to choose fairs, open the ExhibitionsVoice blog guides linked in the sidebar — including whether trade shows are worth the investment for your ICP — then return here to filter live listings.
Organizers can submit official listings via Post Event; exhibitors and buyers should always confirm dates and exhibitor manuals on the organizer’s official site before booking.
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Frequently asked questions
A trade show is an industry event where companies exhibit products and services to professional buyers, partners, and press — typically over several days at a convention center. Most B2B shows require industry registration rather than public tickets.
In everyday usage the terms overlap. Both describe events with exhibitor booths and professional attendees. Some organizers prefer “exhibition” or “expo” in branding; the planning questions — audience fit, cost, and follow-up — are the same.
For many B2B exhibitors, yes — when deal size, audience fit, and post-show follow-up justify all-in cost (often 3–5× booth rent). They are a poor fit for low-ACV self-serve offers or teams without pre-show outreach. See the ExhibitionsVoice worth-it guide linked from this directory for ROI math and decision checklists.
Filter this directory by city, country, or industry sector, then score each fair for ICP density and realistic all-in budget — not headline attendance alone. Pair shortlists with the Tier A/B/C calendar and ROI guides on the ExhibitionsVoice blog before you sign booth contracts for 2026.
Define your ideal buyer profile, verify attendee and exhibitor data from the organizer, score candidates on a weighted matrix, and classify each show as Go, Test, or Pass before booking booth space. The ExhibitionsVoice selection guide linked from this directory walks through the full framework.
Rent if you exhibit one to two times per year or need flexible footprints; own modular or buy custom if you run three or more shows with a stable design. Total cost of ownership — storage, freight, and graphics refresh — matters more than upfront price. See the rent-or-buy guide on the ExhibitionsVoice blog for break-even math.
ExhibitionsVoice is a global directory of upcoming trade shows, exhibitions, and B2B events. Browse by city, country, industry sector, or organizer to plan your 2026 expo calendar.
Active event counts update continuously as organizers submit listings through ExhibitionsVoice.
Use Browse by location for country and city hubs, or visit exhibitionsvoice.com/industries for sector-specific pages. You can also search by event name, city, or venue using the search box on this page.
Organizers can submit events at exhibitionsvoice.com/post-event. Listings are reviewed and published to the public directory, city hubs, and relevant industry pages.