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Excel London vs Novotel London West vs Olympia London: which London venue fits your sector?

Compare London's major exhibition venues — ExCeL, Olympia, and Business Design Centre — before you book booth space for 2026 B2B trade fairs.

City guides
Sarah Mitchell
By Sarah Mitchell · Editorial Director
Excel London vs Novotel London West vs Olympia London: which London venue fits your sector?

Short answer: ExhibitionsVoice lists 13 upcoming B2B trade shows and exhibitions in London for 2026. Compare dates, venues, and sectors below, or open the live London trade show calendar for filtered results.

The venue decision most exhibitors get wrong

Booking the wrong hall in London wastes freight, labor, and foot traffic. Venues differ by sector density, union rules, and public transit — not just square metres.

ExhibitionsVoice tracks events across Excel London, Novotel London West, Olympia London. Compare listed show counts before you commit.

Venue comparison

Excel London (4 listed events)

Common sectors at this venue cluster around Army & Defence and Naval & Defence. Open individual event pages for hall layouts and organizer contacts.

Novotel London West (2 listed events)

Common sectors at this venue cluster around Army & Defence and Naval & Defence. Open individual event pages for hall layouts and organizer contacts.

Olympia London (1 listed events)

Common sectors at this venue cluster around Army & Defence and Naval & Defence. Open individual event pages for hall layouts and organizer contacts.

How to choose

  • Match venue to buyer profile, not just city prestige
  • Confirm drayage and rigging rules in the show manual before signing
  • Cross-check dates — overlapping shows can split your audience

Upcoming shows by venue

Browse all London trade shows →

FAQ

Which venue hosts the most trade shows in London?

Excel London leads our directory with 4 listed events.

Can I exhibit at multiple venues in London same season?

Yes, but budget for duplicate freight and staff. Tier your calendar so only one show per month gets full booth spend unless pipeline goals justify both.

Editorial standards & corrections

This guide is maintained by the ExhibitionsVoice editorial team. We cross-check dates, venues, and organizer names against official sources before listing events. Spot an error? Use our contact form with the event URL and corrected details — every correction request is read by editorial.

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