Category
Booth & marketing
33 editorial articles on Booth & marketing — exhibitor planning, trade show ROI, and B2B expo strategy from ExhibitionsVoice.
Trade show pre-show marketing playbook for 2026
Pre-show marketing for B2B exhibitors in 2026 — 90/60/30 outreach, meeting booking, content, and landing pages that fill the booth before doors open.
The anatomy of a great trade show conversation
Four phases of a B2B booth conversation — open, qualify, prove, close — with timing, scripts, and handoff cues that turn aisle chats into pipeline.
How to use QR codes effectively at your trade show booth
QR codes that capture leads — not just open your homepage. Placement, landing page rules, UTM tracking, and backup when Wi-Fi fails on the show floor.
Trade show giveaway ideas that feel unique (without junk swag)
Trade show giveaway ideas and unique giveaways that support qualification — not tote-bag clutter. Creative options, cost bands, and when to skip swag entirely.
Write a booth headline that stops people in their tracks
Booth headline formulas that work on a busy aisle — outcome-first copy, contrast hooks, and readability rules for 10×10 and island footprints.
How to qualify a trade show lead in under two minutes
A two-minute qualification script for busy aisles — role, timeline, budget authority, and CRM fields that turn badge scans into pipeline.
The LinkedIn strategy every exhibitor should use before and after shows
Pre-show connection requests, booth-day posts, and post-show follow-up on LinkedIn — a B2B exhibitor playbook tied to your show calendar.
The best trade show giveaways that generate qualified leads
Giveaways that filter for ICP fit — not tote-bag traffic. Tiered swag strategy, qualification gates before handouts, and what to skip on a B2B floor.
How we capture every lead at a trade show (exhibitor workflow)
Scanner backup, paper fallback, CRM field standards, and shift handoffs — the exhibitor workflow we recommend so no qualified conversation leaves the floor unlogged.
How to design a booth people want to visit (visitor-intent layout)
Visitor-intent booth design for B2B fairs — open fronts, demo sight lines, headline hierarchy, and layout patterns that invite stops without bigger spend.
How to turn booth conversations into sales meetings
From aisle chat to booked calendar — qualification triggers, meeting ask scripts, same-day booking tactics, and CRM handoff that converts booth talk into pipeline.
AI for trade shows: where it helps (and where it does not)
A plain-language map of AI across the trade show lifecycle — selection, prep, booth day, and follow-up — with guardrails for B2B exhibitors in 2026.