What is CONTENT TOKYO?

CONTENT TOKYO (コンテンツ東京) is a large-scale international B2B exhibition in Tokyo focused on the entire content business, covering licensing, creators’ services, production, and brand co-creation. It is organized by RX Japan Ltd. and consists of multiple specialized shows held under one umbrella.

When will CONTENT TOKYO be held next?

According to the official organizer, the next edition of CONTENT TOKYO will take place June 23–25, 2027, from 10:00 to 17:00 each day.

Where is CONTENT TOKYO held?

CONTENT TOKYO 2027 will be held at Tokyo Big Sight (Tokyo International Exhibition Center), East Exhibition Halls, located at 3-11-1 Ariake, Koto-ku, Tokyo 135-0063, Japan.

How do I register to visit CONTENT TOKYO?

Visitor registration is required but admission is free. Registration can be completed online in advance via the official CONTENT TOKYO website by obtaining a visitor badge before arriving at Tokyo Big Sight. Exhibitors register separately via the exhibitor/“business matching” portal.

Who organizes CONTENT TOKYO?

CONTENT TOKYO is organized by RX Japan Ltd., a major trade show organizer in Japan. Corporate and show information, as well as contact details, are available on the CONTENT TOKYO official website and the RX Japan website.

How many visitors and exhibitors does CONTENT TOKYO attract?

The official English site for the show reports 31,475 visitors for a previous edition of CONTENT TOKYO. Exhibitor numbers for 2027 are not yet published as of the latest update, but the event is described as a large-scale international exhibition consisting of multiple specialized shows.

CONTENT TOKYO (コンテンツ東京) 2026, Tokyo

About CONTENT TOKYO (コンテンツ東京)

Overview

CONTENT TOKYO (コンテンツ東京) is Japan’s largest comprehensive content business trade show, bringing together creators, IP owners, production companies, technology providers, and marketing professionals for licensing, production, and brand collaboration deals. The 2027 edition is scheduled for June 23–25, 2027 at Tokyo Big Sight’s East Halls, organized by RX Japan Ltd., and continues to serve as a major marketplace for content-driven business partnerships across licensing, creative services, and brand co-creation.

What to Expect

At CONTENT TOKYO 2027, visitors can expect a multi-show, content-focused B2B marketplace where all key elements of the content business converge under one roof. The event is structured as a comprehensive umbrella show encompassing several specialized exhibitions and areas, including Licensing Japan, Creator EXPO, and the new Brand Co-Creation EXPO, as well as special zones such as CONTENT Hub and dedicated short video/short drama areas. This structure enables attendees to move seamlessly between IP licensing, creative production, and marketing/brand activation solutions. RX Japan positions the show as a platform where people, technologies, and services meet, meaning exhibitors range from individual creators and studios to large content owners, production houses, and solution vendors for content production, distribution, and monetization. Visitors typically encounter booths showcasing character and brand licensing opportunities, illustration and design services, video and XR/metaverse production, digital marketing tools, and other content-related services. The show also promotes an international dimension, with domestic and overseas participants seeking partners, distributors, and licensees in Japan and across Asia. The event usually includes business-oriented features such as pre-scheduled meeting tools, on-site networking opportunities, and information on conferences or presentations connected to the show. As a professional trade fair, the emphasis is on practical deal-making: securing rights, sourcing creative talent, and finding technologies that make content production and distribution more efficient. For overseas visitors, the English-language support and clear venue/access information help in navigating Tokyo Big Sight and planning efficient meetings. Prospective attendees should expect a busy, negotiation-heavy environment focused on B2B discussions rather than consumer entertainment. With tens of thousands of professional visitors reported in previous editions, the show floor can be crowded, and advance planning—using exhibitor search tools and registration systems recommended by the organizer—is valuable to maximize time on-site.

Who Should Attend

CONTENT TOKYO is designed for professionals whose business depends on content, IP, and creative services. Core attendees include content creators (illustrators, designers, writers, video and XR producers), production and post-production companies, publishers, broadcasters, streaming platforms, and entertainment companies seeking new IP, partners, and service providers. The show is equally relevant for brand owners and marketing/advertising professionals who want to use content and characters for branding, campaigns, and customer engagement. Licensing managers, brand managers, and agencies can meet IP owners and creators directly at Licensing Japan and related zones to negotiate character, brand, and content usage rights. Technology and solution providers—such as SaaS platforms for content management, distribution, analytics, or marketing automation, as well as XR/metaverse and video production tool vendors—benefit from exhibiting or visiting to connect with content producers and media operators. Investors and business development executives scouting for partnerships or emerging IP in Japan’s content ecosystem also gain value from the concentrated presence of creators and rights holders. Because it is a specialized B2B trade show, CONTENT TOKYO is not primarily aimed at general consumers. Companies sending teams from overseas should prioritize staff with decision-making authority in acquisition, licensing, production outsourcing, partnerships, and marketing strategy, as the event is structured around concrete business negotiations and long-term collaboration opportunities.

Why It Matters

CONTENT TOKYO matters because it serves as a central marketplace for Japan’s and Asia’s content business, connecting IP owners, creators, distributors, technology providers, and brand users in one venue. In an era where content—whether characters, stories, short-form video, or immersive XR—is crucial to branding, customer engagement, and platform growth, the show provides a direct route to source, develop, and commercialize that content. Japan is a globally influential content powerhouse, especially in areas such as characters, manga, animation, and gaming IP. CONTENT TOKYO gives overseas buyers and partners structured access to this ecosystem, while also supporting Japanese creators and rights holders in finding international outlets for their work. The presence of specialized areas like Licensing Japan and Creator EXPO means that both large-scale IP owners and individual creators can present their offerings to professional buyers, lowering barriers to collaboration and discovery. For brands and marketers, the show is important as a live laboratory for content-driven branding and co-creation. The introduction of areas like Brand Co-Creation EXPO and CONTENT Hub underlines a shift towards integrated campaigns and partnerships where IP, creators, and technology are combined to build long-term brand value rather than one-off promotions. Attending helps marketing decision-makers understand what kinds of content, formats, and collaborations currently resonate in Japan and the wider region. From a strategic perspective, CONTENT TOKYO also functions as a trend barometer for the content industry. Exhibited solutions and presented case studies highlight where investment is flowing—such as short-form video, metaverse/XR experiences, and data-driven content marketing—while the mix of exhibitors reveals how traditional segments (like publishing and broadcasting) interact with digital-first players and platforms. For companies seeking to future-proof their content and licensing strategies, the event offers concentrated insight into both current demand and emerging opportunities in the Asia-Pacific content market. By enabling thousands of targeted business meetings within three days, CONTENT TOKYO accelerates deals that might otherwise take months of outreach and travel, making it an efficient tool for international expansion and partnership building in the content sector.

Venue & directions

Tokyo Big Sight (East Exhibition Halls)

3-11-1 Ariake, Koto-ku, Tokyo 135-0063, Japan

Tokyo, Japan

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