Trade Show
Franchising & Licensing Asia (FLAsia) 2026
Franchising & Licensing Asia (FLAsia) 2026 is confirmed to run from 13–15 August 2026 at Sands Expo and Convention Centre, Marina Bay Sands in Singapore, bringing together 250+ franchise and licensing brands and 7,000+ attendees from over 50 countries for deal-making, networking, and market expansion.
Directory listing reviewed June 2026
About Franchising & Licensing Asia (FLAsia) 2026
What to Expect
Attendees at Franchising & Licensing Asia (FLAsia) 2026 can expect a comprehensive regional marketplace focused on franchise and licensing deal-making across Asia and beyond. The trade show will showcase more than 250 global franchise brands, licensable concepts, and innovative business formats, spanning sectors such as food & beverage, retail, education, services, lifestyle, and entertainment. Participants will meet established international names alongside emerging concepts, giving both seasoned operators and first-time investors a broad spectrum of opportunities under one roof. The event experience is designed to support practical business outcomes. Visitors can engage in structured business matching, on-site consultations, and networking sessions that connect franchisors, license owners, and investors looking for master franchisees, area developers, and partners for new market entry. A strong educational programme complements the exhibition floor, with 30+ industry experts delivering talks and panel discussions on topics such as franchise management, brand licensing strategies, legal and IP considerations, financing, and regional expansion case studies. Dedicated zones and features—such as licensing-focused areas and sector-themed showcases—help visitors navigate the hall efficiently and target verticals that match their investment profile or strategic focus. International participation is a core element of FLAsia. The show is expected to attract 7,000+ attendees and buyers from over 50 countries, creating a genuinely cross-border environment for discovering brands, negotiating deals, and benchmarking best practices in franchising and licensing. Government agencies, consultants, legal advisors, and support service providers will also be present to advise on regulatory frameworks, IP protection, and practical steps to launch or expand a franchise in key Asian markets. With its combination of exhibition, content, and networking, FLAsia 2026 offers a multi-day platform for both opportunity scouting and strategic planning for franchises and licensing businesses.
Who Should Attend
Franchising & Licensing Asia (FLAsia) 2026 is targeted at professionals and decision-makers engaged in franchising, brand licensing, and business expansion across Asia. Franchisors and franchise brands seeking master franchisees, area developers, or multi-unit partners will find a curated audience of investors and operators interested in proven concepts and cross-border growth. Brand owners, character and entertainment IP holders, and licensing agencies can use the show to connect with potential licensees, retailers, and distributors, particularly through licensing-focused areas on the show floor. The event is equally relevant for investors, entrepreneurs, and SMEs looking to enter franchising or licensing for the first time. Individuals seeking turnkey business models, multi-brand portfolios, or territorial rights across Asia can compare opportunities from 250+ brands and speak directly with their development teams and consultants. Retail and F&B operators exploring diversification or brand upgrades will benefit from exposure to global concepts and new formats tailored for malls, high streets, and delivery-centric models. Professional advisors—including franchise consultants, lawyers, IP specialists, marketers, and financial institutions—will also find value in understanding current trends, meeting potential clients, and keeping abreast of innovation in franchise systems and licensing structures. Government agencies, trade associations, and chambers of commerce involved in SME development, internationalisation, and IP commercialisation can use FLAsia as a platform to support local enterprises and promote their programmes. In short, the show is ideal for anyone responsible for launching, scaling, or advising franchise and licensing businesses in Asia.
Why It Matters
Franchising & Licensing Asia (FLAsia) 2026 matters because it acts as a central hub for franchise and licensing growth in Asia, a region where consumer markets are expanding rapidly and cross-border brand activity is intensifying. By assembling more than 250 global brands and 7,000+ attendees from over 50 countries, the event lowers the barriers for companies and investors to identify suitable partners, negotiate deals, and understand regulatory and cultural nuances across multiple Asian markets in a single visit. For franchisors and brand owners, FLAsia provides a cost-effective platform to accelerate regional expansion, test market interest, and meet qualified prospects from diverse territories without the need for multiple local roadshows. The presence of master franchise candidates, multi-unit operators, and institutional investors enables brands to explore varied growth models—from single-unit outlets to multi-country master franchises—tailored to their strategic ambitions. Licensing professionals gain similar advantages, as the show’s licensing-focused content and zones help IP owners convert brand value into revenue through targeted retail, merchandising, digital, and experiential licensing partnerships. For Asia-based SMEs and entrepreneurs, FLAsia is significant because it offers access to international concepts, know-how, and support services that can reduce risk when entering franchising or licensing for the first time. Educational sessions featuring 30+ experts provide practical guidance on topics such as franchise operations, legal and IP frameworks, financing, and market entry strategies, helping attendees make informed decisions and avoid common pitfalls. This knowledge transfer supports more sustainable franchise ecosystems and encourages responsible growth models. At a broader industry level, FLAsia contributes to the professionalisation and visibility of franchising and licensing across Asia. The show’s role as a long-running, specialised trade event (now in its 21st edition) helps establish benchmarks for best practices, from disclosure standards and brand management to innovation in formats and omnichannel strategies. As governments and development agencies increasingly view franchising and licensing as vehicles for SME development and export of homegrown brands, platforms like FLAsia become important touchpoints where policy, business, and IP agendas intersect. The event’s continuing presence reinforces Singapore’s position as a regional hub for trade exhibitions and international business matchmaking in the franchise and licensing space.
- [1]franchiselicenseasia.com
- [2]franchiselicenseasia.com/the-event
- [3]franchiselicenseasia.com/press-releases
- [4]franchiselicenseasia.com/plan
- [5]franchiselicenseasia.com/why-visit
- [6]franchiselicenseasia.com/getting-to-the-venue
- [7]franchiselicenseasia.com/wp-content/uploads/2026/01/FLA-Press-Release_F…
- [8]franchiselicenseasia.com/why-exhibit
Venue & directions
Sands Expo and Convention Centre, Marina Bay Sands
Sands Expo and Convention Centre, Hall A & B, Marina Bay Sands, 10 Bayfront Avenue, Singapore 018956
Singapore, Singapore
Frequently Asked Questions
Franchising & Licensing Asia (FLAsia) 2026 will take place from 13–15 August 2026. Exhibition opening hours are listed as 10:00–18:00 daily at the Sands Expo and Convention Centre, Marina Bay Sands, Singapore.
FLAsia 2026 will be held at Sands Expo and Convention Centre, Hall A & B, Marina Bay Sands, 10 Bayfront Avenue, Singapore 018956. This integrated resort venue in the Marina Bay district is directly connected to multiple MRT lines and offers hotels, dining, and entertainment within walking distance.
Registration details for FLAsia 2026 are available via the official event website, where visitors can sign up for exhibition entry and conferences, and exhibitors can apply for booth packages curated by the organiser, MP Singapore. Early registration is recommended due to expected attendance of more than 7,000 buyers and visitors from over 50 countries.
FLAsia is organised by MP Singapore Pte Ltd, a professional exhibition organiser headquartered at Pico Creative Centre, 20 Kallang Avenue, 2nd Floor, Singapore 339411. The organiser’s website provides corporate information and additional details on their portfolio of trade events.
FLAsia 2026 will feature 250+ global franchise brands and licensable concepts and is expected to attract 7,000+ attendees and buyers from over 50 countries. The show also includes more than 30 industry experts speaking on franchising, licensing, and regional expansion strategies.
The event programme at FLAsia 2026 includes a main exhibition, themed zones such as licensing-focused areas, business matching sessions, and conferences where 30+ experts share insights on franchising, licensing, and market entry strategies across Asia. Attendees can expect networking receptions, seminars, and on-site consultation with franchise specialists.
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