Trade Show
Mode in France Tokyo
Mode in France Tokyo is scheduled for July 22–24, 2026 at EBiS303 in Shibuya/Ebisu, Tokyo. The event is a long-running French fashion trade show focused on womenswear, menswear, and accessories, serving professional buyers and import channels in Japan.
Directory listing reviewed June 2026
About Mode in France Tokyo
What to Expect
Expect a focused B2B showcase of French ready-to-wear and accessories presented in a compact Tokyo setting, with roughly fifty French collections shown twice yearly. The official event pages describe a mix of womenswear, menswear, and accessories, and position the fair as a sourcing point for Japanese market professionals looking for direct access to French brands. Practical information published by the organizer indicates the show is trade-oriented, held at EBiS303 in Shibuya/Ebisu, and paired with registration requirements for industry attendees. The event also highlights Japan-market support activities such as retail-tour style programming in some editions, reinforcing its role as a business-development platform rather than a consumer-facing exhibition.
Who Should Attend
This event is best suited to professional fashion buyers, concept-store owners, department store merchandisers, importers, and other industry decision-makers who source French brands for the Japanese market. It is also relevant for agents, distributors, and sourcing teams evaluating premium European apparel and accessory collections. The show is not designed for the general public, according to the Japanese homepage.
Why It Matters
Mode in France Tokyo matters because it is one of the most established French fashion sourcing events in Japan, with the official site tracing its presence in Tokyo to 1996. That long track record gives it significance as a relationship-building venue where French labels can meet Japanese retail and import buyers in one place, reducing the friction of cross-border market entry. The organizer presents the show as a reference destination for fashion professionals across Japan and describes it as a key showcase for French fashion in the market, which underscores its role in trade access, brand discovery, and seasonal buying conversations. For exhibitors, the event provides a concentrated platform to introduce collections to a highly targeted audience of industry professionals, while for attendees it offers a curated view of French womenswear, menswear, and accessories without the noise of a consumer expo. The Tokyo location is also strategic: it places the show in the center of a major Asian fashion and retail market, making it especially useful for brands aiming to expand distribution, test demand, or strengthen relationships with Japanese buyers. Because the event is recurring and trade-only, it functions less like a one-off fair and more like a recurring commercial touchpoint for the French fashion pipeline into Japan.
Venue & directions
EBiS303
1-20-8 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan
Tokyo, Japan
Frequently Asked Questions
The next published edition is scheduled for July 22–24, 2026.
The event will be held at EBiS303 in the Shibuya/Ebisu area of Tokyo, Japan, at 1-20-8 Ebisu, Shibuya-ku, Tokyo 150-0013.
The event is organized by the Fédération Française du Prêt à Porter Féminin, with support from DEFI, FRANCECLAT, and CTC.
The event appears to be a trade-only show, and the Japanese homepage says general admission is not accepted; the French practical-info page says preregistration is required via DEFI’s site at least one week before the event.
No current official exhibitor or visitor total is published on the 2026 event pages reviewed; the event page says the show brings together around fifty French collections twice a year.
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