CAP’C

CAP’C is a French event organizer and destination promotion agency dedicated to showcasing Champagne, its vineyards, and local heritage through immersive public events and tourism experiences. Based in Bar-sur-Seine, in the Aube department of the Champagne region, CAP’C designs and coordinates activities that connect visitors with winegrowers, estates, and cultural institutions, with a strong focus on oenotourism and educational discovery.

The organizer appears closely involved with **La Route du Champagne en Fête**, a major annual celebration during which numerous Champagne houses open their cellars for guided tours, tastings, and festive animations. Through its website, CAP’C promotes a large portfolio of Champagne domains and related events, each offering cellar visits, tastings, food pairings, and sometimes live entertainment or themed experiences.

Beyond simple listings, CAP’C curates informative content on Champagne production, terroir, and tasting, including educational films and playful learning tools such as quizzes and puzzles to help visitors better understand the region and its wines. Its role can be characterized as a hybrid between tourism board support, event production, and marketing facilitator for local producers.

CAP’C works with a network of Champagne estates around Bar-sur-Seine, Les Riceys, Gyé-sur-Seine and neighboring villages, contributing to the economic and cultural vitality of the area by drawing recurring flows of visitors. Exhibitors and partners—primarily Champagne houses and local service providers—benefit from coordinated promotion, centralized information, and streamlined communication to reach French and international wine tourists.

While much of its activity is regional, the events attract a broad audience from across France and increasingly from abroad, driven by the global appeal of the Champagne brand.