fairtrade GmbH & Co. KG

fairtrade GmbH & Co. KG, branded on its website as fairtrade Messe, is a Heidelberg-based trade show organizer founded in 1991 and focused on professional B2B exhibitions for the agrofood and plastprintpack value chains.

The company positions itself as a leading organizer of international trade fairs for Africa and the Middle East, with a portfolio that connects suppliers, manufacturers, distributors, and buyers across food processing, packaging, printing, plastics, and related industrial sectors. Its event model combines live exhibitions with industry-specific digital platforms such as exportal, extending year-round visibility for exhibitors and visitors.

Fairtrade’s public materials emphasize long-term organizer experience, sector specialization, and international reach, especially in markets where local and regional industry development is tied to import, investment, and technology transfer. The organizer’s chronicle and exhibition pages show a multi-country footprint built around recurring trade fairs and market-entry platforms, which suggests a strategy of operating as a niche, export-oriented exhibition specialist rather than a broad generalist organizer.

Its value proposition is strongest for companies seeking access to emerging and fast-growing markets in Africa and the Middle East, particularly in industrial and consumer-goods supply chains where trade fairs are used as practical sales and partnership channels.