Organizer
Nolia AB
Regional powerhouse for trade fairs, conferences and events across northern Sweden.
Directory listing reviewed June 2026

About Nolia AB
Geographic reach: Sweden - Northern Sweden (Norrland), Nordic region (selected exhibitors and visitors)
Nolia AB is one of northern Sweden’s best‑known professional event and trade fair organizers, with roots dating back to 1963. From its base in Umeå, with additional offices in Piteå, Nolia has grown into a full‑service platform for business, public sector and civil society meetings across Norrland.
The company today runs around fifteen established public and B2B fairs in cities including Sundsvall, Östersund, Umeå, Skellefteå, Piteå, Luleå and Boden, giving exhibitors access to the entire northern Swedish market through a single organizer. Nolia’s portfolio covers industry exhibitions, consumer shows and conferences spanning sectors such as construction, manufacturing, energy, transport, logistics, lifestyle and public services.
Trade shows like **Load Up North** focus on heavy equipment, construction, mining, transport and related supplier industries, while long‑running regional fairs such as **Nolia‑mässan** and specialized concepts like **Seniormässan** address broader consumer and demographic segments. In addition, Nolia’s conference and event division delivers turnkey solutions for congresses, corporate meetings, concerts and custom events, including venue management, technical production and rental of furniture and exhibition infrastructure.
A key value proposition for exhibitors is Nolia’s deep local networks and practical know‑how in reaching decision‑makers and buyers throughout Norrland, a geographically large but fragmented market that many national and international companies find difficult to cover efficiently on their own. By combining regional reach with professional project management, Nolia enables brands to meet customers where they are, test new markets and build lasting relationships in Sweden’s north.
For visitors and public partners, Nolia serves as a neutral meeting ground that connects business, communities and policy‑makers around shared regional development issues.
Flagship Events
Frequently Asked Questions
Nolia AB organizes around fifteen recurring public and trade fairs as well as a wide range of conferences and custom events across northern Sweden, in cities such as Sundsvall, Östersund, Umeå, Skellefteå, Piteå, Luleå and Boden. Its portfolio includes sector‑specific trade shows (e.g. Load Up North), regional consumer fairs (e.g. Nolia‑mässan) and themed events such as Seniormässan.
Exhibitors typically contact Nolia via the central email info@nolia.se or main switchboard +46 (0)90 88 88 600 for stand booking and pricing information, and are then connected to the responsible project team for the specific fair. Many individual event pages on Nolia’s website also list direct contacts for sales or project management for that show.
Nolia offers complete exhibition and event services including stand areas, hall and outdoor layouts, rental of furniture and technical equipment, as well as on‑site production support. Its conference and event division can also help with planning, registration solutions, logistics, catering coordination and technical production for conferences, congresses and corporate events.
Nolia arranges events in multiple cities across northern Sweden and works with a network of local venues, fairgrounds and arenas in places such as Umeå, Skellefteå, Piteå, Luleå, Sundsvall, Östersund and Boden. Detailed venue information, address and directions are provided on each event’s webpage and in exhibitor manuals before the event.
General updates about dates, programs and exhibitor lists are published on each event’s section of the Nolia website, as well as via Nolia’s social media channels. Exhibitors and visitors can also subscribe to newsletters or contact the central office at info@nolia.se to receive information on upcoming editions and deadlines.
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