Sinoexpo Informa Markets

Sinoexpo Informa Markets is the China joint-venture exhibition business formed by Shanghai Sinoexpo International Exhibition and Informa/UBM, established in 1998 in Shanghai’s Waigaoqiao Free Trade Zone. It positions itself as a specialist organizer for B2B trade shows and year-round market platforms, combining physical exhibitions, online marketplaces, and buyer-community development to help suppliers generate leads and industry buyers discover products.

The company says it is China’s first joint-venture exhibition company founded by Informa PLC, and it has rebranded under the Sinoexpo Informa Markets name to reflect its Informa era. Its portfolio spans hospitality, foodservice, packaging, healthcare, beauty, building/industrial supply chains, and more, with events primarily centered in Greater China and connected international sourcing corridors.

Informa’s group positioning emphasizes creating platforms for industries to trade, innovate, and grow, which is reflected in Sinoexpo’s mix of large-scale shows, niche sector events, and digital extensions. For exhibitors, the value proposition is access to targeted professional audiences and a broad buyer ecosystem; for visitors, it is concentrated sourcing, trend discovery, and networking across multiple industry verticals.