Organizer
Francal Feiras
Brazilian events ecosystem connecting industries, brands and buyers through high-return trade shows and live experiences.
Directory listing reviewed June 2026

About Francal Feiras
Geographic reach: Brazil, South America, Latin America
Francal Feiras is one of Brazil’s most established private trade show organizers, with more than five decades of activity in the country’s exhibitions market. Originally known for fairs in the footwear and fashion segments, the company has evolved into a broader **events ecosystem** (“Ecossistema para Eventos”) that connects industries, brands and buyers across multiple B2B and B2C verticals.
From its base in São Paulo, Francal Feiras develops and operates trade shows, conferences and experiential events that help companies expand into new markets, strengthen commercial presence and build qualified business networks. Its portfolio today spans diverse sectors including education supplies and office products, health and natural products, outdoor living and leisure, and professional business networking.
Shows such as **ESCOLAR Office Brasil** (school, stationery and office channel), **NATURALTECH** (natural, organic and healthy products), **EXPOLAZER & Outdoor Living** (leisure areas, pools and outdoor environments) and **PL CONNECTION** (business networking platform) illustrate Francal’s ability to curate specialized marketplaces that serve both domestic and international exhibitors and buyers. Many events are hosted in major venues in São Paulo, giving brands access to Brazil’s largest economic hub and a gateway into Latin American markets.
Francal Feiras positions itself not only as a fair organizer, but as a strategic partner that designs content, experiences and business tools aimed at generating measurable commercial results for participants. Its shows typically combine product showcases with educational programming, trend presentations and relationship-building initiatives, reinforcing its value proposition as a creator of high-return, well-structured industry platforms.
With a long-standing reputation and consistent annual calendar, Francal Feiras remains a reference organizer for companies seeking to develop channels and relationships in Brazil’s key consumer and professional markets.
Flagship Events
Frequently Asked Questions
Francal Feiras focuses on creating high-return industry platforms in sectors such as education and office supplies, natural and organic products, leisure and outdoor living, fashion and footwear, and business networking. Exhibitors benefit from access to qualified trade buyers, distributors and retail channels across Brazil and, in some events, from other Latin American markets.
Stand sizes, pricing and sponsorship options vary by event and are published in each show’s commercial kit or prospectus. Exhibitors can request detailed proposals, floor plans and custom packages directly from the Francal Feiras commercial team via the contact channels listed on each event website or by emailing the corporate contact address.
Most Francal Feiras events take place in São Paulo, typically in large convention and exhibition centers that are easily accessible by public transport and have parking, food courts and hotel infrastructure nearby. Venue information, access details and recommended hotels are provided on each show’s official website and in visitor guides.
Registration processes differ by event but usually include online pre-registration for trade visitors and onsite registration for last-minute attendees. Some shows are restricted to professional visitors, while others allow end consumers on specific days. Official badges are issued on-site and may require proof of professional activity for access to B2B areas.
Francal Feiras typically offers pre-scheduled business meetings, hosted buyer programs, networking lounges and curated content such as seminars and workshops to enhance the business value of its fairs. Exhibitors and visitors can consult each event’s program to identify matchmaking initiatives and educational sessions designed to support new deals, partnerships and market intelligence.
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