Organizer
RX Brasil
Brazil’s leading global-backed organizer of professional trade shows connecting key industries across Latin America.
Directory listing reviewed June 2026

About RX Brasil
Geographic reach: Brazil, South America, Latin America
RX Brasil is the Brazilian business of **RX (formerly Reed Exhibitions)**, one of the world’s largest trade show organizers, and serves as a key hub for the group’s activities across Latin America. Operating from São Paulo, the company delivers professional exhibitions, conferences, and hybrid events that connect buyers and sellers in some of Brazil’s most strategic sectors, from automotive, agribusiness, and logistics to manufacturing, packaging, hospitality, and services.
As part of RX’s global portfolio of more than 350–400 events in over 22 countries and 40+ industry sectors, RX Brasil combines international best practices with deep local market knowledge. The team curates platforms such as EXPO FENABRAVE (automotive distribution), FENASUCRO & AGROCANA (sugar-energy and bioenergy value chain), and TOP FROTAS (fleet and transport management), which attract qualified trade visitors from across Brazil and neighboring markets.
These events are designed to generate measurable ROI through high‑quality leads, technology showcases, and knowledge-sharing programs aligned with industry trends. RX Brasil leverages the wider RX network in areas such as data, digital tools, and sustainability initiatives to enhance year‑round engagement, from online matchmaking and content to multi-channel marketing support for exhibitors.
The company positions itself as a long‑term partner to industry associations and key accounts, working closely with sector leaders and professional bodies to co-create agendas and standards. Supported by RX’s global compliance, safety and inclusion frameworks, RX Brasil offers exhibitors and visitors professionally managed events that meet international operational benchmarks, while remaining tailored to Brazilian business culture and regulatory requirements.
Flagship Events
Frequently Asked Questions
RX Brasil is the Brazilian operation of RX (formerly Reed Exhibitions), focused on organizing professional trade shows and conferences that connect Brazilian and Latin American buyers and suppliers across multiple industries. It combines RX’s global standards with local market expertise and partnerships with industry associations.
Exhibitors can typically enquire and book space through the official websites of each event, where RX Brasil provides online application forms and contact details for the sales team. The team then allocates stand locations based on profile, sector, availability, and event-specific floor plan strategies.
Visitor registration is usually handled online through each event’s official site, where professionals can pre-register for free or purchase tickets if applicable. Onsite registration may be available, but RX Brasil encourages pre-registration to streamline access control and ensure a smoother check-in experience.
RX Brasil aligns with RX’s global health, safety, and inclusion standards, following local public health regulations and venue requirements for each event. This can include enhanced hygiene, access control, and crowd management measures, which are communicated on individual event websites and official notices when needed.
Most RX Brasil events are B2B and restricted to trade professionals, with minimum age requirements and specific visitor profiles defined per show. International visitors are welcome; however, they are responsible for their travel documents and should check visa, customs, and travel regulations for Brazil in advance.
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