What is Seoul POPCON and who organizes it?

Seoul POPCON is a pop culture and content exhibition in Seoul that combines a fan convention with a business platform for comics, animation, games, streaming, character IP, and related merchandise. It is managed on behalf of the Seoul POPCON Organizing Committee by Exporum Inc., an experienced Korean trade show organizer.

How can my company exhibit at a show run by the Seoul POPCON Organizing Committee?

Prospective exhibitors can apply through the official Seoul POPCON website’s exhibitor section and then complete a contract with the show management office. The organizing committee, via Exporum, provides guidance on available booth types, pricing, and any government or regional support programs that may apply.

When and where does Seoul POPCON take place, and how do I register as a visitor?

Seoul POPCON typically takes place annually in Seoul, Korea, with dates, venue details, and registration options announced on the official website. Visitors can purchase tickets or pre‑register online once registration opens, and on‑site ticketing may also be available subject to capacity.

What types of exhibitors and industries does the organizer focus on?

The show targets companies active in comics, animation, gaming, streaming, broadcasting, character licensing, toys and figures, peripherals, and related manufacturing. It also welcomes content platforms, IP agencies, and public institutions that support content export and regional creative industries.

What services and support does the Seoul POPCON Organizing Committee offer to exhibitors?

The organizing committee and Exporum provide exhibitors with standard and premium booth packages, marketing exposure on official channels, access to business matching and side events, and operational support before and during the show. Details on sponsorships, promotional plans, and on‑site services are shared in exhibitor manuals and through the service team.

Seoul POPCON Organizing Committee — 1+

Organizer

Pop culture, content, and character IP brought together in Seoul by a dedicated organizing committee and professional show management.

Directory listing reviewed June 2026

Songpa-gu, Seoul, South Korea1 upcomingManufacturing & Automation Broadcast OutsourcingSouth Korea +2

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About Seoul POPCON Organizing Committee

Geographic reach: South Korea, Asia-Pacific, Japan

Seoul POPCON is a pop culture and content exhibition held in Seoul and operated under the banner of the **Seoul POPCON Organizing Committee**, with show management delivered by Exporum Inc. (엑스포럼), a Korean exhibition company based in Songpa‑gu, Seoul.

The event positions Seoul as a regional hub for comics, animation, gaming, streaming, and character IP, bringing together domestic and international brands, creators, studios, and tech companies across the wider entertainment and content industries. Since launch in the early 2020s, Seoul POPCON has expanded from a fan‑focused pop culture convention into a hybrid B2B/B2C marketplace, offering both consumer experiences and structured opportunities for licensing, merchandising, and cross‑media collaboration between rights holders and manufacturers.

The organizing committee leverages Exporum’s experience in large‑scale trade fairs—covering everything from exhibitor recruitment and international pavilions to on‑site operations and visitor services—to deliver a curated show floor, conference stages, and IP‑focused business programs. Exhibitors range from international character and anime brands to domestic creators, hardware and peripheral manufacturers, esports and streaming platforms, and merchandising companies, supported by public‑sector partners and regional content agencies that use the show to promote Korean IP export.

While the exhibition has a strong Korean core, the exhibitor list regularly features companies from Japan and other Asian markets, underlining its ambition to function as a pan‑Asian content and licensing platform. For visitors and exhibitors, the committee’s value proposition centers on concentrated access to the Korean fandom and content market, opportunities to test and launch products, and structured networking with industry stakeholders spanning broadcast, streaming, gaming, character goods, and related manufacturing.

As the event matures, Seoul POPCON is positioned to become a reference point in Asia for pop culture IP commercialization and fan engagement.