PL CONNECTION 2026

Overview

PL CONNECTION is a leading B2B trade show in Brazil dedicated to private label and store brands, bringing together manufacturers, retailers, and decision-makers to explore products, negotiate partnerships, and discuss the future of private label in Latin America. Focused on private label across food, beverage, personal care, household, and other FMCG categories, the event combines an exhibition floor with curated business meetings and strategic content sessions.

Hosted in São Paulo at Expo Center Norte, it provides a targeted environment for procurement and commercial teams, brand owners, and industry suppliers seeking to expand or launch private label lines. With a strong track record in previous editions—featuring around 150 exhibitors and more than 5,000 qualified visitors in 2025—the show has become an important meeting point for retailers, manufacturers, and service providers operating or entering the Brazilian private label market.

What to Expect

Attendees at PL CONNECTION 2026 can expect a focused B2B environment entirely dedicated to private label and store brands, with a strong emphasis on the Brazilian and broader Latin American retail markets. The event combines a traditional trade show floor with structured business matchmaking, thematic content sessions, and networking features aimed at connecting retailers and manufacturers. On the exhibition floor, visitors will find private label manufacturers across key FMCG categories such as food, beverages, personal care, home care, and other everyday consumer products, along with packaging suppliers, design and branding agencies, and service providers that support private label programs. Exhibitors typically showcase product innovations, new formulations, packaging formats, and value propositions tailored for store brands. For procurement and category teams, this creates a practical environment to compare offers, negotiate supply conditions, and assess quality and differentiation. Beyond the exhibits, PL CONNECTION offers curated business rounds and meetings where retailers and industry suppliers can engage in targeted negotiations and partnership discussions. Conference and content sessions provide strategic insights into private label trends, consumer behavior, pricing and margin strategies, assortment management, and regulatory topics affecting store brands in Brazil. Previous editions have featured approximately 20 hours of content, indicating a substantial knowledge agenda for participants. Networking opportunities are central to the experience, with the show positioning itself as a key meeting point for retail decision-makers, including buyers and directors from major chains and regional players. Attendees can expect interactions with over 100 retail decision-makers, as indicated by prior editions, making it a high-value forum for suppliers seeking to enter or grow in the private label space. Overall, visitors should anticipate a professional, deal-oriented environment designed to accelerate private label projects, improve portfolios, and build long-term partnerships.

Who Should Attend

PL CONNECTION is designed for professionals and companies involved in private label and store-brand development within the retail and FMCG sectors. It is particularly relevant for retailers, manufacturers, and service providers looking to expand or optimize their private label strategies in Brazil and Latin America. On the retail side, the event is geared toward supermarket chains, hypermarkets, discounters, wholesalers, cash & carry operators, drugstores, and other retailers that either already operate store brands or are evaluating the launch of private label lines. Typical roles include procurement and sourcing managers, category managers, commercial directors, marketing and brand managers, and innovation leads responsible for assortment and margin strategy. For industry participants, PL CONNECTION is essential for manufacturers of food, beverages, personal care, home care, and other consumer goods who produce or plan to produce private label products. It also serves packaging suppliers, contract manufacturers, OEMs, logistics providers, and quality and certification services that support private label supply chains. Consultants, agencies, and solution providers specializing in branding, packaging design, consumer insights, retail strategy, and data analytics will also find value, as the show concentrates decision-makers keen on improving store-brand positioning and performance. Financial institutions and investment professionals interested in the growth of private label in Brazil may attend to understand market dynamics and identify partners. Because the event is strictly B2B, PL CONNECTION is not intended for general consumers. Professionals seeking concrete business opportunities, insights on private label trends, and direct access to key retail decision-makers will benefit most from participating.

Why It Matters

PL CONNECTION plays a significant role in the evolution of private label in Brazil, a segment that has been expanding in scale and sophistication, aligning local practices with global trends in store-brand development. As retailers increasingly use private label to strengthen differentiation, margin, and customer loyalty, the event provides a dedicated platform where strategy, product development, and supply capabilities converge. By concentrating manufacturers, retailers, and solution providers in a single environment, PL CONNECTION reduces the time and friction involved in building private label partnerships. Procurement teams can identify new suppliers, benchmark quality standards, and negotiate competitive conditions, while manufacturers gain access to buyers who are actively looking to diversify and elevate their store-brand portfolios. This accelerates innovation cycles and fosters more competitive offerings in categories ranging from basic commodities to premium and niche private label products. The event’s emphasis on content—such as talks and panels about market trends, regulatory frameworks, pricing, and consumer behavior—helps decision-makers navigate a complex landscape where private label must balance cost, quality, and brand perception. These insights are particularly important in Brazil, where economic shifts and evolving consumer expectations push retailers to rethink assortments and value propositions. PL CONNECTION also matters at a broader market level: by supporting the development of robust private label programs, it contributes to increased competition, more choice for consumers, and potentially better price–quality ratios across many everyday categories. For suppliers, the show offers a route into long-term contracts and scalable business, strengthening industrial capacity and encouraging investment in product and packaging innovation. In summary, the event is a key node in the private label ecosystem of Latin America, enabling retailers and manufacturers to align strategies, co-create products, and collectively shape the future of store brands in the region.