Category
Booth & marketing
33 editorial articles on Booth & marketing — exhibitor planning, trade show ROI, and B2B expo strategy from ExhibitionsVoice.
AI lead generation at trade shows (exhibitor workflow)
AI for trade show lead generation — ICP scoring, booth note summarization, tier tagging, and follow-up drafts — without replacing qualification on the aisle.
10 AI tools every exhibitor should know in 2026
AI tools for pre-show research, booth scripts, lead notes, follow-up drafts, and content repurposing — what actually saves time on an exhibitor calendar.
10 conversation starters that actually work on the trade show floor
Booth openers that pull buyers into qualification — not swag runs. Ten tested conversation starters for B2B aisles with follow-up lines and when to use each.
Email marketing for trade shows: the exhibitor playbook
How B2B exhibitors use email before, during, and after trade shows — list segmentation, invite cadence, booth-day triggers, and post-show nurture without burning your domain reputation.
Our trade show follow-up email framework (structure, not templates)
The email framework we use after every show — tier rules, subject-line logic, personalization fields, and send timing. Pair with our copy templates for hot, warm, and cold leads.
AI for exhibitors: a practical adoption guide for 2026
How B2B exhibitor teams adopt AI safely — use-case pick list, human review gates, data rules, and a 30-day rollout plan tied to show tier and pipeline metrics.
The perfect trade show follow-up timeline (day 0 to day 14)
Post-show follow-up timeline for hot, warm, and cold leads — same-day, 24-hour, 48-hour, and day-7 touchpoints that protect booth ROI.
Event lead generation for trade show exhibitors
Event lead generation for exhibitors — pre-show targeting, booth qualification, capture stack, and post-show SLA — mapped as one pipeline, not three disconnected tactics.
Trade show booth ideas that stop qualified buyers
Trade show booth ideas ranked by pipeline impact — live demos, proof moments, headline tests, and low-cost stops that pull the right foot traffic without gimmicks.
Trade show booth games that qualify leads (not just crowd bait)
Booth games for B2B trade shows — interactive formats that start real conversations, filter tire-kickers, and tie to your capture stack without turning the aisle into a carnival.
Trade show staffing agency guide: when to hire booth staff in 2026
When to hire trade show staffing agencies vs train your own team — briefing scripts, cost bands, and qualification standards for 2026 fairs.
Trade show follow-up email templates that convert (hot, warm, cold tiers)
Copy-ready follow-up email templates for post-show outreach — hot, warm, and cold lead tiers with 48-hour SLAs that sales teams actually use.