Category
Booth & marketing
33 editorial articles on Booth & marketing — exhibitor planning, trade show ROI, and B2B expo strategy from ExhibitionsVoice.
Trade show badge scanner apps compared (free and paid options for 2026)
Compare badge scanner and lead capture apps for 2026 trade shows — CRM integration, offline backup, and what to test before move-in day.
7 trade show lead capture mistakes that waste booth spend
Scanner failures, weak qualification scripts, and 48-hour follow-up gaps — fix these lead capture mistakes before your next B2B exhibition.
How to get more booth visitors without spending more money
Pre-show outreach, aisle positioning, live demos, and staff placement — free and low-cost tactics that increase booth traffic without raising your exhibit budget.
The 30-second booth pitch formula for B2B trade shows
A repeatable 30-second booth pitch structure — hook, problem, proof, ask — with scripts for product demos, services, and first-time exhibitors.
Create one month of trade show content in 15 minutes
Batch pre-show and post-show social content from one brief — LinkedIn, email snippets, and booth-day posts without starting from a blank page every week.
Build a high-converting trade show landing page
Landing pages for pre-show meetings and QR capture — headline, form fields, UTM tags, and mobile layout rules that convert aisle traffic into CRM records.
How to stand out in a hall full of competitors at a trade show
Differentiation on a crowded aisle — outcome-first messaging, demo visibility, staff placement, and pre-booked meetings that beat louder booths without bigger spend.
Trade show marketing checklist (pre-show, show week, post-show)
Marketing checklist for B2B exhibitors — 90/30/7-day pre-show, booth-week execution, and 14-day post-show tasks tied to pipeline metrics, not vanity traffic.
Best trade show booths: what high-performing B2B exhibits do differently
Patterns from the best trade show booths in B2B halls — layout, messaging hierarchy, demo zones, and staff choreography — without copying consumer spectacle.