Editorial
ExhibitionsVoice Blog
Guides, sector coverage, and trade show planning tips for exhibitors, buyers, and event marketers.
Excel London vs Novotel London West vs ExCeL London: which London venue fits your sector?
Compare London's major exhibition venues — ExCeL, Olympia, and Business Design Centre — before you book booth space for 2026 B2B trade fairs.
Create one month of trade show content in 15 minutes
Batch pre-show and post-show social content from one brief — LinkedIn, email snippets, and booth-day posts without starting from a blank page every week.
How to get more booth visitors without spending more money
Pre-show outreach, aisle positioning, live demos, and staff placement — free and low-cost tactics that increase booth traffic without raising your exhibit budget.
Build a high-converting trade show landing page
Landing pages for pre-show meetings and QR capture — headline, form fields, UTM tags, and mobile layout rules that convert aisle traffic into CRM records.
How to stand out in a hall full of competitors at a trade show
Differentiation on a crowded aisle — outcome-first messaging, demo visibility, staff placement, and pre-booked meetings that beat louder booths without bigger spend.
The 30-second booth pitch formula for B2B trade shows
A repeatable 30-second booth pitch structure — hook, problem, proof, ask — with scripts for product demos, services, and first-time exhibitors.
Trade show marketing checklist (pre-show, show week, post-show)
Marketing checklist for B2B exhibitors — 90/30/7-day pre-show, booth-week execution, and 14-day post-show tasks tied to pipeline metrics, not vanity traffic.
What to pack for every trade show (exhibitor checklist)
Booth toolkit, tech backup, staff essentials, and show-floor emergency items — a complete trade show packing checklist so nothing fails on move-in day.
The ultimate booth setup walkthrough (move-in to show open)
Step-by-step booth setup from freight arrival to doors open — I&D timing, power and AV checks, demo staging, and the hour-one traffic audit.
AI event planning for exhibitors (show prep without the chaos)
How exhibitors use AI to plan show prep — shortlist scoring, budget drafts, task lists, and timeline checks — not for running the show, for surviving your calendar.
The trade show ROI formula (cost per qualified meeting)
One formula for trade show ROI — all-in spend divided by ICP-qualified meetings in 90 days. Worked examples by show tier with the variables finance actually asks for.
Trade show budget breakdown (all-in line items for 2026)
Complete trade show budget breakdown — booth space, build, freight, labor, travel, marketing, and follow-up — with percentage splits and tier A/B/C ranges.